Nipocalimab wAIHA Launch Lead

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Job Description:

• Strategic: Developing insight-driven launch strategy for IMAAVY in line with potential indication strategies such as Rare Autoantibody and Prevalent Rheumatology and company objectives.

• Competitive: Bring competitive mindset to coordinate cross teams and design holistic strategic & tactic plan to drive successful launch of wAIHA and oversee execution

Major Responsibilities

• Develop wAIHA launch/brand strategy and develop launch readiness programs for launch excellence by driving discussion and aligning views from key stakeholders (China commercial cross functional team Access/Pricing MAF China R&D)
• Lead forecasting and financial analysis along business cycle and strategic planning of IMAAVY for short to long term growth opportunities and challenges
• Collaborate with and influence global partners (commercial and R&D) and regional stakeholders to make sure China market insight and input to be proactively delivered and to maximize China opportunities in the planning and support.
• Take lead to make aligned launch strategy and investment with AP and global key stakeholders for brand strategy and launch plan.
• Develop metrics plan analyze multichannel activities track program results and optimize campaigns following agile methodology (a test-learn-adapt)
• Monitor the performance of owned assets against agreed metrics and provide timely reports

Role Requirements:

• Deep expertise and extensive hands-on experiencein multi-TA commercial and marketing specializing in strategy development and execution (minimum 3 years of practical experience).
• Proven experience incollaborating with AP regional/global key stakeholdersto facilitate communication drive alignment and develop strategic agendas to exert influence.
• Demonstrated success inbusiness planning launching new products and developing innovative business models.
• Preferably rich experience inHematologic disease field especially in Red blood cell diseaseor innew product launches.
• Excellentcommunication skillsandstakeholder managementabilities including working effectively with multi-national cross-functional and global teams.
• Ability to collaborate with a broad range ofinternal and external partners.
• Fluent inEnglish with strong professional communication skills.
• Innovative mindsetwith a proactive approach to challenges and opportunities.

• Bachelor degree or above background in medical pharmaceutical life science or MBA is preferred.
• Minimal 5 years of marketing experience in multinational companies sales management experience is plus
• Strong customer focus diligent and have an extremely strong drive to succeed
• Fluency in the English

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