New Market Development Manager

We are Covestro. We are curious. We are courageous. We are colorful. We refine chemical material solutions with game-changing products. Let us empower you to push boundaries. Join us and our 18.000 colleagues now and together we will make the world a brighter place.

Main Responsibilities

1. New Application Development

Proactively screen identify and validate new applications forSpecialty Films encompassing Rigid Film Flexible Film andPontacolproduct lines across all market segments aligned with Segments mid-to-long-term strategy

Conduct market research and competitive analysis to uncover emerging trends and whitespace opportunities within the APAC region.

Develop strategic frameworks and tools (including AI) how to identify new trends and the impactful opportunities for SF to enter new applications with our material solutions.

Collaborate with R&D P&AD and MD teams to assess feasibility and commercial viability of new applications.

Build and maintain a structured pipeline of new application opportunities with clear milestones and go-to-market strategies.

2. APAC New Customer Growth (NCG)

Lead the validation and qualification ofAPAC NCG prospect accounts ensuring alignment with business strategy and growth targets.

Drive theWin Roomdiscussions in collaboration with regional sales teams and the NCG project team facilitating structured pipeline reviews and action planning.

Monitor track and report on definedNCG KPIs ensuring accountability and progress visibility across stakeholders.

Develop and implement strategies to accelerate the conversion of NCG prospects into active customers and eventually closed-won opportunities.

3. Cross-functional Collaboration & Leadership

Act as the central coordinator between sales marketing technical and product management teams to ensure seamless execution of new market and new customer initiatives.

Champion a structured data-driven approach to opportunity prioritization and resource allocation.

Provide regular updates and strategic recommendations to senior leadership on market development progress.

Key Performance Indicators (KPIs)

At least 2-3 qualified new applications identified and validated per year

Manage NCG prospect pipeline size and conversion rate

1.9 mEURO MI1 (7.6 mEURO Sales) contribution by 2028 from both new applications and new customers (NCG prospects)

Win Room discussion quality and action closure rate

Time-to-market for new application launches

Value Added

• Delivery of qualified new applications (target: 23 per year) that advance Specialty Films mid-to-long-term market strategy.
• Growth of the NCG prospect pipeline and improvement of conversion rates from prospect to closed-won customer.
• Quality and action-closure rate of Win Room discussions reflecting the roles effectiveness as a cross-functional commercial driver.

Work Relationships

Internal contacts:

• Regional Sales Teams (APAC)
• R&D / Product & Application Development (P&AD)
• Market Development (MD) Teams

External contacts:

• Customers & Prospects (APAC)
• Industry / Market Research Partners
• Suppliers / Technology Partners

Required Qualifications & Experience

Bachelors degree or above inChemistry Materials Science Chemical Engineering or a related field; MBA is a plus.

Minimum58 yearsof experience in business development market development or commercial roles within the specialty chemicals films or polymer industry.

Proven track record in identifying and developing new markets or applications in the APAC region.

Strong understanding of Specialty Films (Rigid Flexible) and/or adhesive/hot-melt films is highly preferred.

Experience in leading structured sales or commercial processes (e.g. Win Room Stage-Gate CRM-based pipeline management).

Competencies & Skills

Strategic thinkingwith the ability to translate market insights into actionable business plans.

Strong communication and influencing skillsto engage effectively with internal and external stakeholders at all levels.

Analytical mindsetwith proficiency in data-driven decision making.

Project managementcapabilities with the ability to manage multiple initiatives simultaneously.

Fluent inEnglish and Mandarin Chinese(written and spoken).

Willingness to travel within the APAC region as required.

YOUR APPLICATION
Are you as curious courageous and colorful as we are If so we can offer you an exciting career opportunity. We look forward to receiving your application including a cover letter resume/CV and relevant certificates. Become part of our Team - apply now!

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Covestro welcomes applications from all individuals regardless of racial or ethnic origin skin color nationality religion philosophy gender age physical characteristics marital status disability appearance sexual orientation and sexual identity. We are committed to treating all applicants fairly and avoiding discrimination.