Marketing Manager- Skinvive

• Develop and execute Skinvive brand strategy annual brand plan and portfolio positioning to build differentiated brand equity and sustainable growth in the medical aesthetics market.
• Lead B2B2C campaign planning and conversion design translating brand strategy into integrated initiatives that connect HCP/clinic engagement consumer education consultation conversion and treatment adoption.
• Build business conversion models across the end-to-end funnel including institution activation clinic operation enablement patient journey optimization consumer acquisition and repeat-treatment retention.
• Design and implement clinic operation toolkits and project consultation scripts training materials digital  touch points and performance dashboards to improve in-clinic execution and commercial conversion.
• Identify consumer insights market trends competitive dynamics and business opportunities and convert insights into actionable campaigns content strategies and channel activation plans.
• Demonstrate strong 0-to-1 project creation capability by initiating new strategic projects defining objectives aligning resources piloting solutions measuring impact and scaling successful models.
• Work closely with sales medical training digital commercial excellence legal compliance agency partners and key accounts to ensure seamless cross-functional alignment and execution excellence.
• Manage marketing budget project timelines vendor deliverables and compliance review processes to ensure high-quality execution in accordance with company policies and local regulations.

Qualifications :

• Bachelor degree or above in marketing business medical science pharmacy life sciences or related fields.
• 8 years of marketing experience preferably in medical aesthetics healthcare dermatology consumer healthcare beauty or premium consumer brands.
• Proven experience in brand strategy campaign planning digital/social activation consumer conversion or business transformation projects.
• Experience working with clinic chain institution key account or clinic operation models is highly preferred.
• Strong strategic thinking with the ability to translate brand ambition into clear business priorities campaign architecture and executable growth plans.
• Solid understanding of B2B2C conversion logic including HCP/institution engagement clinic operation improvement consumer education lead generation consultation conversion and repurchase/retention.
• Strong 0-to-1 project leadership capability able to define ambiguous business opportunities build project frameworks coordinate resources pilot new models and drive implementation from concept to scale.
• Excellent cross-functional communication and stakeholder management skills with the ability to influence sales medical training agencies key accounts regional teams and compliance partners.
• Strong analytical capability commercial acumen and data-driven mindset able to monitor campaign results funnel performance customer behavior and ROI to continuously optimize business outcomes.
• High ownership agility and problem-solving capability with the ability to manage multiple priorities in a fast-changing business environment.
• Good written and verbal English communication skills.

Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

No

Employment Type :

Full-time