Marketing Manager, China
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Job Summary
At YETI we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here youll have the opportunity to create exceptional meaningful work and problem solve with innovative team members by your side. Together youll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.
TheMarketing Manager Chinawill lead the development and execution of localized marketing strategies to support YETIs commercial expansion in China through a distributor model. This roleis responsible fordriving brand awareness consumer engagement and revenue growth by delivering impactful insight-led campaigns across digital and omnichannel environments.
Operating with a high degree of autonomy the role will act as the key marketing partner to the distributor ensuring brand consistency while adapting global strategies to Chinas unique consumer behaviors platforms and technology ecosystems.
This role is critical toestablishingand scaling YETIs presence in Chinaone of the most complex and dynamic consumer markets globally. Success will require a balance of global brand stewardship and local market agility with the ability to translate strategy into execution through strong distributor partnership.
Responsibilities:
Brand Building & Market Development
Translate YETIs global brand positioning into locally relevant marketing strategies for the China market
Lead brand storytelling initiatives that resonate with Chinese consumers communities and outdoor culture
Ensure consistent and premium brand representation across all channels and distributor touchpoints
Digital & Consumer Ecosystem Expertise
Develop and execute marketing strategies across Chinas digital platforms (e.g.WeChat Tmall Douyin RED/Xiaohongshu)
Leverage consumer insights data and platform trends to inform campaign planning and execution
Identifyemerging technologies tools and content formats to enhance engagement and conversion
Campaign Management & Execution
Plan and deliver integrated campaigns across online and offline channels aligned with commercial priorities
Own end-to-end campaign execution including briefing content development activation and optimization
Partner closely with the distributor and agencies to ensure high-quality on-brand delivery
Omni-Channel Marketing
Drive a cohesive omnichannel experience across eCommerce retail and social platforms
Align marketing activity to key commercial moments (e.g.618 Double 11) and seasonal campaigns
Support product launches promotions and in-market activations in collaboration with the distributor
Performance Tracking & Optimization
Define KPIs and track campaign performance across channels (traffic engagement conversion ROI)
Analyze performance data to generate insights and continuouslyoptimizemarketing effectiveness
Provide regular reporting to internal stakeholders and recommend actions to improve outcomes
Distributor Partnership & Stakeholder Management
Act as the primary marketing interface with the China distributor ensuring alignment on strategy and execution
Influence and guide distributor marketing plans to meet YETI brand and commercial objectives
Collaborate cross-functionally with global and APAC teams to align on priorities assets and best practices
Qualifications & Experience
Greater than 8 years of marketing experience with strong exposure to the China market
Proventrack recordin digital-first marketing preferably within consumer lifestyle or premium brands
Experience working with or through distributors joint ventures or external partners
Digital Expertise:Deep understanding of Chinas digital ecosystem and consumer behavior
Brand Storytelling:Ability to craft compelling narratives that build brand affinity
Execution Excellence:Strong end-to-end campaign management skills with attention to detail
Data-Driven Mindset:Ability to interpret performance data and translate into actionable insights
Stakeholder Management:Confident in influencing partners and managing external relationships
Autonomy & Ownership:Comfortable operating independently in a fast-paced evolving environment
Success Measures
Growth in brand awareness and consumer engagement in China
Performance against campaign KPIs (traffic conversion ROI)
Effectiveness of distributor marketing execution and alignment with YETI standards
Seamless delivery of key commercial campaigns and product launches
Quality and consistency of YETI brand presence across all channels
Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse equitable and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws.
YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection you require accommodation in order to apply for a job please contact us at .
Required Experience:
Manager
About Company
Our ultra-durable coolers, drinkware and bags are the pinnacle of performance and built for every-day use. Get the gear that performs when it matters most.
