Marketing Lead

At Roche you can show up as yourself embraced for the unique qualities you bring. Our culture encourages personal expression open dialogue and genuine connections where you are valued accepted and respected for who you are allowing you to thrive both personally and professionally. This is how we aim to prevent stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche where every voice matters.

Main Tasks & Responsibilities主要工作职责 :
1 Establish and implement strategic marketing plans to achieve corporate objectives.
制定和执行市场策略以实现公司目标
Research analyze and monitor financial technological and demographic factors to capitalize on
market opportunities and minimize effects of competitive activity
调研分析监管财务技术及人为因素以利用市场机会和减少市场竞争活动
Conduct marketing survey on current and new product concepts and provide feedback for future
product development
对现有和新产品进行市场调研为未来产品的发展提供反馈
Oversee and evaluate market research and adjust marketing strategy to meet changing market
and competitive conditions
监管及评估市场调研调整市场策略实现市场竞争力
Ensure effective control of marketing results and take corrective action to guarantee that
achievement of marketing objectives falls within designated budgets
确保完整有效地控制市场结果保证市场目标符合预计预算
Monitor competitive products and marketing activities
监管产品和市场活动
Evaluate and recommend distribution channel development programs
为项目的发展评估和建议分销渠道
Establish and maintain relationships with industry influences and key community and strategic
partner
与行业重要人士和团体建立及维护战略伙伴关系
Develop and manage Key Opinion Leader for products for effective promotion of product lines
发展维护学术带头人以有效推广产品
Regular key customers visit to understand their requirements and initiate project to maintain
customer relationship and use as a marketing promotion material
定期拜访重点客户以了解其需求启动相关项目维护客户关系并使其作为市场推广素材
Guide preparation of marketing activity reports and presents to executive management
指导市场活动报告的准备工作向管理层汇报
Achieve satisfactory market share in relation to preset standards and industry and economic
trends
通过设定标准行业和经济趋势实现满意的市场份额
Develop and manages marketing operating budget
制定和管理市场运作预算
Recommend optimal pricing
建议合理定价

2 Build KOL network in terms of product advisory board and speakers
建立学术带头人队伍以咨询专家意见和培养讲者
3 Build and develop marketing team by recruiting and coaching
通过招聘和辅导建立并持续发展专业的市场团队
4 Oversee development and maintenance of customer database.
监管和维护客户信息库
5 Assist in yearly budgeting and control department expense within budget
协助年度预算和控制部门预算

6 Develop career and development plan for subordinates
为下属制定职业发展计划
7 Other projects or tasks assigned by line manager
主管指派的其他任务

A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver life-changing healthcare solutions that make a global impact.

Lets build a healthier future together.

Roche is an Equal Opportunity Employer.