Marketing & Communications Manager

1. Regional Strategy Development & Planning

Market Analysis & Insight Generation:

I. Conduct comprehensive analysis of the APAC fermented beverage market to identify trends growth opportunities and competitive threats. This includes monitoring market data consumer insights and channel dynamics.

II. Establish and maintain market intelligence systems to track performance campaign ROI and competitor activities.

III. Synthesize data into actionable insights and strategic recommendations for leadership team.

Strategic & Operational Planning:

I. Translate market insights into a clear and actionable APAC marketing strategy annual operational plans.

II. Develop and manage the regional marketing budget ensuring optimal allocation of resources to maximize return on investment (ROI) and achieve commercial objectives.

2. Brand Building & Marketing Campaigns

Lead the Fermentis brand image building and communication across APAC ensuring consistency with the groups global brand strategy and effectiveness of brand messaging defined by the Global Communication team.

Plan and execute targeted online and offline marketing campaigns for B2B clients (brewers producers) and industry influencers (KOLs/KOCs) including trade shows technical seminars workshops and digital marketing initiatives.

Oversee the localization update and optimization of brand assets (website social media platforms collaterals technical documentation) for the APAC region.

3. Product Management & New Product Development (NPD) Launch

Collaborate closely with the global product team and APAC sales to manage the lifecycle of existing product portfolios in the region.

Lead the international deployment of the launch strategy and execution for new products and solutions in APAC encompassing market research positioning pricing recommendations promotional material development and sales force training

Gather and analyze regional customer feedback and market intelligence to provide localized input for global product development.

4. Team Leadership & Development

Provide full line management for the APAC marketing team (1-2 direct reports) including day-to-day supervision coaching performance evaluation and career development.

Foster team capability building a high-performing collaborative and innovative team culture.

Allocate tasks and resources effectively to ensure team objectives are aligned with departmental and company strategy by associating with 3 sub-regional commercial assistants.

5. Cross-functional Collaboration & Sales Enablement

Act as the key marketing interface collaborating seamlessly with APAC Sales Technical Applications Supply Chain and Finance teams to provide comprehensive marketing support for business development.

Develop effective sales tools product materials success stories and competitive analysis to empower the sales team and drive business achievement.

Participate in key customer visits provide expert support from marketing and brand perspectives. Support key accounts in meeting with collect and understand the Marketing needs of our customers end consumers.

Qualifications :

Bachelors degree in marketing communications or a related field; advanced degree preferred

Minimum of 8-10 years of progressive marketing experience within the FMCG beverage ingredient or B2B industry

Demonstrated success in developing and executing regional marketing strategies and multi-channel campaigns.

Solid experience in people management and team development.

Excellent analytical strategic thinking and project management skills.

Strong communication presentation and interpersonal skills with the ability to influence stakeholders at all levels. Experience with APAC social media and website management experience experience with Adobe tools is an asset.

Fluent in English/Chinese;

Desirable:

Marketing experience with at least 3-5 years in a regional (APAC) role

Proven experience in the brewing/alcoholic beverage/fermentation industry is a strong advantage.

Proficiency in another major APAC language

Remote Work :

No

Employment Type :

Full-time