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Market Manager Greater China
Job Location:
Monthly Salary:
Posted:
16 June 2026 (30+ days ago)
Posted:
Application Deadline:
15 October 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Market Manager Greater China
Ready to shape the future of travel between China and Switzerland
Switzerland Tourism is the marketing organization for the national and international promotion of Switzerland as a vacation travel and convention destination. Each day the 280 employees at our Zurich headquarters and in 35 offices in 21 markets use innovative and unconventional means to market Switzerland as an especially attractive and diverse travel destination.
We are looking for an experienced and motivated professional with an outgoing personality as well as high sense of responsibility and leadership to fill this vacant position reporting to the Market Group Leader Asia Pacific.
Your area of responsibility
- Management and overall responsibility for the market presence in Greater China (Mainland China Hong Kong Taiwan)
- Managing and coaching the team of currently 10 full time employees in our offices in Beijing Shanghai and Hong Kong as well as 1 part time mandate in Taipeh
- Implementation coordination as well as execution of STs strategic goals and marketing strategy in Greater China
- Execution of the annual planning with budget responsibility in Greater China
- Promoting and extending integrated marketing measures
- Marketing activities with a strong focus on on-line communication and distribution channels travel trade key accounts and the key media
- Maintaining and expanding the network of contacts and distribution channels
- Opening new sales channels for commercial tourism products
- Developing implementing and controlling marketing projects and the respective key performance indicators
- Collection of market intelligence consulting of partners
- Regular reporting of ongoing activities and results to the market key partners and head office
- Responsibility for finance and personnel administration
Our Expectations
- Swiss National
- Higher education and at least 5 years professional experience
- Proven sales & marketing knowhow in a senior position (preferably in the tourism sector)
- Empathetic personality with high intercultural competences
- Managing coaching and collaborative abilities
- Entrepreneurial experience and a passion to promote Switzerland as a desirable travel destination for leisure and business
- Strong service abilities and self-motivation
- Courageous flair for experiments with strong result orientation
- Real flair for communication and new communication channels
- High degree of professionalism and service attitude
- Decisive integrative passionate and winning personality with a great sense of responsibility
- Strong personality with an entrepreneurial attitude sales talent flair for consultancy and sense of initiative
- Willingness to frequently travel within the market area as well as between Asia and Switzerland
- Fluency in German or French and English. Chinese and/or Cantonese an asset
Your Benefit
- Entrepreneurial competence in a dynamic environment
- Varied range of activities with many facets
- Highly motivated team
- Modern office space in Beijing
- Starting date: to be defined
Your Contact
Suisse Tourisme. Schweiz Tourismus. Svizzera Turismo. Switzerland Tourism.
Olivia von Gemmingen
Human Resources
41 (0)
Suisse Tourisme. Schweiz Tourismus. Svizzera Turismo. Switzerland Tourism.
Olivia von Gemmingen
Human Resources
41 (0)
Required Experience:
Manager
About Company
Switzerland Tourism is the marketing organization for the national and international promotion of Switzerland as a vacation, travel and convention destination. Each day, the 280 employees at our Zurich headquarters and in 35 offices in 21 markets use innovative and unconventional mean ... View more
