Marcom Specialist III

Work Schedule

Environmental Conditions

Job Description

Job Summary:

This role serves as a key member of the Corporate MarCom team supporting BPS C2G business growth as well as pharma and biotech market penetration through integrated marketing communications execution.

The position focuses on fit-for-purpose customer solution delivery end to end marketing journey and customer experience enhancement through digital and data-driven marketing including online/offline campaign social media and trade media management customer database and leads management and marketing tools development to enhance customer engagement and pipeline generation.

Essential Job Functions and Accountabilities:

• Develop marketing programs aligned with business strategic initiatives and industry trend - Collaborate with BU marketing and strategic vertical marketing teams to prioritize marketing initiatives and build market insights with pipeline targets
• Coordinate with enable functions internal stakeholders and external vendors to ensure high-quality and timely delivery of marketing programs
• Lead marketing programs execution with digital and data driven tactics including SEO/SEM/GEO customer database (CDP) data intelligence trade media etc.
• Own social media and SCRM operation and relevant content management including campaign social content planning creation and adaptation platform management and audience interaction
• Manage the leads generation and nurturing as well as business opportunity development continuously optimizing marketing effectiveness with program execution data analysis and insights.
• Support development and deployment of marketing tools and platforms enabling scalable and standardized MarCom execution
• Manage and track marketing budgets and ensure performance ROI

Other Job Requirement

• Some travel may be required
• Demonstrated ability to communicate verbally and in writing in English and Mandarin

Supervisory Responsibilities:

• None at this time

Experience Qualifications:

• Bachelors degree or above in digital marketing Life Sciences Biopharma or related field
• 58 years of experience in data-driven MarCom integrated marketing or digital marketing preferably in MNC marketing focus on life science and biopharma industry
• Strong experience in integrated marketing execution and digital/data-driven marketing
• Familiar with CRM/CDP systems marketing automation and social media platforms
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
• Excellent communication and stakeholder management skills in a matrix organization
• Fluent in both English and Mandarin

Core Competencies

• Business and result-oriented mindset (focus on impact and pipeline contribution)
• Strong ownership and execution capability
• Analytical thinking with data-driven decision-making ability
• Collaborative proactive and adaptable in a dynamic environment

Key Differentiation

• Experience in life science or scientific marketing is a plus
• Experience in marketing tools/platform development and data marketing is highly preferred