Lead Professional, Corporate Communications, GC

WHO YOULL WORK WITH

• Reporting to the Senior Director Corporate Communications this role sits within Nike GCs Communications team.
• Partner closely with teams across Brand Communications Business Communications and Employee Communications.
• Key cross-functional partners include Marketing Sports Marketing GPA SCI Legal etc.
• Peer relationships across NIKE Inc. Global Communications function.

WHO WE ARE LOOKING FOR

The Lead Professional Corporate Communications GC brings strong expertise in communications with a social-first mindset and proven experience in content planning and campaign development across digital platforms.

This role goes beyond traditional Corporate Communications. It acts as a critical narrative curator translating business strategy and progress into clear culturally relevant and engaging storytelling that resonates with mass audiences and drives real influence.

At the same time this role plays a key part in reputation management proactively identifying risks and shaping external narratives in an increasingly complex and fast-evolving media environment.

The ideal candidate demonstrates strong strategic thinking comfort with ambiguity and the ability to turn insights into impactful audience-first communication plans. They are a collaborative team player with a proactive mindset capable of managing multiple priorities in a fast-paced environment while maintaining high standards in execution and stakeholder engagement.

KEY QUALIFICATIONS

• Proven experience in social media content planning and campaign development with specific cases that demonstrate strong engagement and cultural impact
• Bachelors degree in Communications or a related field
• Strong experience developing and executing integrated communications strategies
• Excellent storytelling writing and messaging skills in both Chinese and English with the ability to translate complex ideas into simple relatable language for broad audiences
• Demonstrated ability to lead projects end-to-end and effectively influence cross-functional stakeholders
• Strong attention to detail judgment and problem-solving skills
• Solid understanding of Chinas media landscape with a strong network across both corporate and emerging/social media ecosystems

WHAT YOULL WORK ON

This is not a traditional Corporate Communications role. We are intentionally looking for talent who can operate at the intersection of social media content and culture shaping Nikes narrative in China through compelling storytelling social engagement and proactive reputation management.

The candidate should be able to:

• Think beyond press releases and media relations focusing on how stories are created adapted and amplified across social platforms
• Translate business strategy and progress into credible narratives and culturally relevant socially native content that people want to read watch and share
• Develop ideas and campaigns that can break through niche audiences and enter broader public conversation
• Apply a strong understanding of platform mechanics trends and audience behavior to maximize reach and engagement
• Measure success based on influence engagement and real impact rather than traditional media coverage alone
• Partner cross-functionally to ensure narratives are integrated and activated across channels