Head of Marketing

-  Strategic Marketing Planning: Develop and execute comprehensive marketing strategies aligned with overall business objectives to drive brand growth market penetration and revenue generation.

-  Brand Management and Positioning: Oversee brand identity ensuring consistent messaging across all channels and manage brand equity through strategic positioning and reputation management.

-  Market Research and Intelligence: Conduct in-depth market analysis competitor benchmarking and consumer insights gathering to inform decision-making and identify new opportunities

-  Integrated Campaign Execution: Lead the planning and implementation of multi-channel marketing campaigns (digital traditional PR events) to maximize reach and engagement.

-  Budget Management and ROI Analysis: Manage the marketing budget efficiently allocating resources effectively and monitoring key performance indicators (KPIs) to ensure high return on investment.

-  Team Leadership and Development: Recruit mentor and lead a high-performing marketing team fostering a culture of innovation collaboration and continuous professional development.

-  Cross-Functional Collaboration: Partner closely with Sales Product and Customer Success teams to align marketing initiatives with sales goals product launches and customer retention strategies.

-  Digital Marketing and Technology Oversight: Drive digital transformation by leveraging marketing automation tools SEO/SEM strategies social media platforms and data analytics to enhance online presence.

-  Stakeholder and Agency Management: Serve as a key member of the senior management team providing strategic input while managing external agencies and vendors to ensure quality deliverables.

-  Customer Experience and Engagement: Design and optimize customer journey touchpoints to enhance user experience build loyalty and drive long-term customer value through targeted engagement programs.

Qualifications :

-  Bachelors degree or above in Marketing Business Administration Advertising Communications or a closely related field with a solid academic foundation in core marketing theories and degree or higher is preferred with proven systematic training in brand strategy digital marketing or integrated marketing communication systems.

-  10 years of experienceof managing product communication and branding positioning projects.

-  Full mastery of end-to-end marketing logic with systematic knowledge covering market research brand building campaign planning user operation and performance data analysis.

-  Fluent English proficiency for cross-border business scenarios capable of supporting global team collaboration international event docking and overseas market strategy

-  Strong entrepreneurial mindset.

-  An excellent ability for positioning a novel ingredient in this industry (benefits prices relevant prospects competition positioning regulatory positioning).

-  Project Management Skills ability to Manage Multiple Projects and Relationships Simultaneously.

-  Team Leader and team player with a sense of dynamism enthusiasm a passion for excellence innovation and delivery.

Remote Work :

No

Employment Type :

Full-time