Head of Digital Capability, C&MO, ShanghaiBeijing

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About the Role

(Role purpose / objective)

This role is responsible for leading the development of digital capabilities within the companys Marketing and Commercial Operations function. The incumbent will drive digital strategy capability building platform adoption data-driven commercial excellence and cross-functional collaboration to enhance customer engagement marketing effectiveness and commercial execution while ensuring compliant operations in the pharmaceutical business environment.

How you will contribute:
(Key accountabilities and responsibilities)

Digital Capability Strategy and Planning

• Develop mid- to long-term digital capability strategies annual plans and transformation roadmaps aligned with the companys marketing and commercial priorities.
• Identify capability gaps and opportunities across digital marketing omnichannel engagement analytics content enablement and commercial execution.
• Define capability objectives milestones and success metrics and ensure effective implementation.

Digital Tools Platforms and Enablement

• Lead the deployment adoption and optimization of digital tools and platforms that support marketing and commercial teams.
• Partner with internal stakeholders and external vendors to enhance platform functionality usability and business impact.
• Ensure digital platforms workflows and user support models meet business needs and operational standards.

Capability Building and Training

• Build digital capability frameworks learning journeys and training programs for marketing and commercial teams.
• Strengthen organizational capabilities in areas such as omnichannel engagement CRM utilization digital content activation campaign effectiveness and data-driven decision-making.
• Coach teams and leaders on digital ways of working and adoption of new capabilities.

Data-driven Commercial Excellence

• Promote the use of data analytics and digital insights to improve customer targeting engagement effectiveness and commercial performance.
• Work with commercial operations IT analytics and business teams to translate digital data into actionable business recommendations.
• Support the development of dashboards KPIs and reporting mechanisms to track digital adoption and business impact.

Cross-functional Collaboration

• Work closely with Marketing Commercial Medical DD&T Data & Analytics Compliance Legal and other relevant functions to drive digital initiatives.
• Ensure alignment between business priorities technology solutions and change management efforts.
• Coordinate digital transformation initiatives across brands functions and field teams.

Compliance and Governance

• Ensure digital activities platforms and capabilities comply with pharmaceutical industry regulations data privacy requirements and internal company policies.
• Establish governance processes for digital tools content workflows platform usage and capability development.
• Promote a strong compliance mindset and responsible digital practices across the organization.

Skills

minimum education knowledge or experience required to be successful in role.

• Strong understanding of digital transformation in pharmaceutical marketing and commercial operations.
• Strong capabilities in capability building change management stakeholder management and cross-functional collaboration.
• Excellent skills in project management business planning and execution.
• Familiarity with digital platforms CRM systems analytics tools and omnichannel engagement models
• Strong results orientation and strategic acumen.
• Excellent leadership communication and influencing skills.
• Strong problem-solving and execution capabilities.
• Able to thrive in a fast-paced and matrixed business environment.