Growth Marketing Specialist, STG China

POSITIION SUMMARY

This is to look for a Growth Marketing Specialist taking charge of designing executing and optimizing customer-centric and result-driven marketing events activations and experiments in order to drive and unlock growth. This role is required to work closely with sales product management regional marketing teams; and meet up with real customers to make true impact.Demand generation and Marketing generated Leads & Funnels are how we measure success.

Under Ralliant we value growth mindset encourage learning by doing and inspire creativity. As marketers we promote extraordinariness over mediocracy.

ESSENTITAL DUTIES AND RESPONSIBILITIES

• Lead in event scheduling planning and execution that are tied with marketing master plan seeking for ways and experiments to continuously improve campaigns ROI and efficiency

• Collaborate with internal and external content/design agencies to develop high-converting landing pages ads and other digital campaigns by proactively using AI tools to experiment and improve

• Manage and improve corporate websites and social media

• Explore new media and new approaches to engage and interact with target customers so as to improve visibility and enhance brand awareness

• Identify and try new-customer acquisition channels and methodologies

• Drive marketing experimentation to improve persona-based customer experience with our brand and target new products in order to improve conversion

• Manage and coordinate offline marketing activities including trade shows customer activations and channel promotions

• Coordinate the development of sales enablement tools by leveraging well-established brand value proposition and customer insights

• Build up KPI dashboards applying visual management to track results and drive continuous improvement

• Stay on top of transformative marketing new trends emerging AI techniques and tools to build muscle and secure our competitiveness in the long run

QUALIFICATIONS:

• Bachelors degree in Marketing Communications Business or a related field.

• 2 years of experience in marketing communications preferably in B2B or technology-related industries.

• Proven experience in content creation and campaign development

• Familiarity with digital marketing tools social media; obsession with AI adoption

• Proficient in MS Office (PPT Excel Word); experience with Adobe Creative Suite or similar tools is a plus

• A Plan-Experiment-Learn-Improve mentality building hypotheses then validating with data

• A Growth mindset passionate with making changes and doing things differently

• Strong project management skills with influencing power and self-motivation to proactively lead and collaborate in a cross-functional and international organization

• Good verbal written and communication skills in English