Digital Manager

The Digital Manager plays a key role in supporting Audemars Piguets digital ecosystem across China. Based in Shanghai this position is responsible for the day-to-day management of digital platforms social media channels paid media activities CRM-connected digital initiatives and content amplification programs.
Working closely with Brand PR Retail CRM and external agency partners the Digital Manager will help drive brand visibility client engagement and digital excellence while ensuring consistent execution of regional and local digital initiatives. This role will report to APCN Senior Communication Manager.

• Digital Platform Management  Manage and optimize AP regional digital touchpoints (WeChat Mini Program owned channels) keep content current and brand-aligned monitor UX/performance and support rollout of new digital tools and functionalities.
• Social Media Operations & Brand Storytelling  Coordinate day-to-day social across APCN platforms plan content calendars and deploy campaigns and ensure consistent brand narrative and tone across all digital channels.
• Paid Media & Search Marketing  Support paid media and search campaigns liaise with media agencies for execution and reporting monitor media KPIs and campaign effectiveness and prepare campaign analysis and post-campaign reports.
• Influencer & Community Activation  Support KOL/influencer activations from a digital angle coordinate amplification of events launches and community initiatives and assist with content creation asset deployment and performance monitoring.
• Performance Analytics & Reporting  Track digital KPIs (traffic engagement lead generation conversion) build regular dashboards and management reports and surface insights and optimization opportunities.
• Budget & Vendor Management  Support digital/social budget management coordinate contracts POs and invoice processing and manage relationships with agencies platform partners and tech vendors.
• Cross-Functional Collaboration  Partner with Brand PR CRM Retail and Commercial teams to align digital activity with business goals and support regional/local campaigns product launches and client programs.
• Innovation & Continuous Improvement  Drive digital innovation share best practices across the region and champion optimization based on performance and engagement trends.

Qualifications :

• Experience & Tenure  8 years in digital marketing social media CRM or digital communications including at least 4 years in a managerial role.
• Luxury & China Digital Expertise  Background in luxury fashion watches jewellery hospitality or premium lifestyle preferred; deep understanding of Chinas digital ecosystem (WeChat Weibo Xiaohongshu Douyin and relevant media platforms).
• Campaign & Agency Management  Hands-on experience managing digital campaigns and external agencies/partners end to end.
• Project & Stakeholder Management  Strong project management and organizational skills paired with excellent stakeholder management and communication.
• Analytics & Reporting  Analytical mindset that translates data into actionable insights; proficient in digital analytics and reporting platforms.
• Execution & Prioritization  Detail-oriented with strong execution capabilities; able to manage multiple priorities in a fast-paced environment.
• Mindset & Attributes  Passionate about luxury craftsmanship and brand storytelling; collaborative proactive curious agile and digitally savvy.
• Languages  Fluent in Mandarin and English; additional Asian languages a plus.

Additional Information :

Audemars Piguet offers a competitive and comprehensive compensation and benefits package. 

Audemars Piguet is an equal opportunity and affirmative action employer. Audemars Piguet hires without regard to age sex sexual orientation gender identity genetic characteristics race color creed religion ethnicity national origin alienage citizenship disability marital status military status pregnancy or any other legally-recognized protected basis prohibited by applicable law.

Remote Work :

No

Employment Type :

Full-time