Digital and Data Marketing Supervisor

Work Schedule

Environmental Conditions

Job Description

DESCRIPTION:

Join our marketing team at Thermo Fisher Scientific where youll help create impactful marketing programs that support our mission of making the world healthier cleaner and safer. As a Digital & Data Marketing Supervisor you will leverage customer data digital platforms and marketing technologies to drive demand generation customer engagement and business growth.

This role is responsible for transforming customer insights into targeted marketing strategies managing digital campaigns across multiple channels overseeing social marketing platforms and microsites and executing media buying initiatives. You will work closely with business stakeholders sales teams and external partners to deliver measurable marketing outcomes while ensuring a seamless customer experience throughout the marketing funnel.

RESPONSIBILITIES:
- Develop and execute data-driven marketing strategies by leveraging customer segmentation tagging profiling and behavioral insights to drive customer engagement lead generation and business growth.
- Plan manage and optimize integrated marketing campaigns across multiple digital channels including email websites social media search display advertising and other paid and owned media platforms.
- Oversee the maintenance optimization and promotion of social marketing platforms microsites landing pages and other digital assets to enhance customer experience and conversion performance.
- Lead media planning and buying activities working with internal stakeholders agencies and vendors to maximize audience reach campaign effectiveness and return on investment.
- Monitor analyze and report on campaign and channel performance using CRM marketing automation and analytics tools providing actionable recommendations to continuously improve marketing effectiveness.
- Collaborate closely with product marketing commercial teams sales and external partners to ensure the successful execution of integrated marketing programs while maintaining brand consistency and compliance with company standards.

REQUIREMENTS:
- Bachelors degree in Marketing Digital Marketing Business Communications Data Analytics or related field.
- 5 years of experience in digital marketing marketing communications demand generation or marketing operations.
- Strong understanding of customer segmentation CRM systems marketing automation platforms and data-driven marketing practices.
- Hands-on experience managing digital campaigns media buying paid advertising and marketing analytics.
- Experience managing websites microsites landing pages or social marketing platforms.
- Proficiency with digital marketing tools such as Salesforce Eloqua SCRM CDP or equivalent platforms.
- Strong analytical project management and stakeholder management skills.
- Excellent communication skills with the ability to translate complex information into compelling customer-focused messaging.
- Experience in B2B marketing life sciences healthcare or scientific industries is preferred.