Customer Marketing Executive

1. Budget & Resource Management
- Assist in allocating and tracking budgets and resources for offline channels ensuring transparency and efficiency.
- Manage PR (Purchase Request) and PO (Purchase Order) processes for offline marketing expenses following internal approval workflows.
- Conduct monthly reconciliation of offline channel marketing expenses to ensure accuracy.
2. Key Account Activity Support
- Assist in executing offline key account activities including implementation performance tracking and post-campaign analysis to provide optimization recommendations.
3. Project Execution & Tracking
- Monitor project progress coordinate internal and external resources and ensure timely and high-quality delivery.
- Support preliminary budget analysis and allocation planning for marketing projects.
4. POSM & consumer gift (Point-of-Sale Materials) Management
- Coordinate with offline channels and vendors for POSM design production logistics installation and cost settlement.
- Manage inventory of offline marketing materials ensuring efficient stock control and usage.
5. Capable of receive general instruction on new assignments.

LIAISE WITH:
1Marketing Team and Professional Affair Team
2Regional team: RSMs ASMs KAMs and KAEs
Service Team and logistic team
Team
Team

- Education & Experience:
- Bachelors degree or above in Marketing Business Administration or related fields preferred.
- 3-5 years of experience in Trade Marketing or offline channel execution.
- Skills & Competencies:
- Proficiency in Excel and basic data analysis.
- Familiarity with offline campaign execution and POSM management.
- Experience with PR/PO financial processes is a plus
- Basic Financial knowledge
- Basic English language skills

- Key Attributes:
- Strong sense of responsibility attention to detail and ability to multitask.
- Good communication and coordination skills to collaborate with cross-functional teams and external partners.
- Results-driven with problem-solving skills and resilience under pressure.

Preferred Qualifications:

- Experience in FMCG (Fast-Moving Consumer Goods) or key account management.
- Familiarity with financial systems (e.g. SAP).

Approx. 10% travel at times regular travel is required throughout region.