Customer Development Manager-TikTok
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Job Summary
Job Description:
What are we looking for
本科及以上学历3年以上电商销售经验其中至少2年以上兴趣电商平台的销售或BD经验
拥有丰富的抖音平台达人资源MCN机构资源
熟悉抖音电商的底层逻辑算法推荐机制流量分发规则及各类营销工具
具备较强商务谈判能力抗压能力和目标驱动力
数据敏感度高能熟练使用Excel及抖音电商罗盘等数据分析工具
What will be your key responsibilities
平台对接与维护
作为对接抖音平台的核心接口人建立并维护良好的客情关系
及时获取平台最新政策流量规则活动节奏及风向变化并同步内部团队调整策略
争取平台级资源位如上新日超品日领航计划等及流量扶持
销售目标达成
根据公司年度目标拆解并制定抖音渠道的月度/季度销售计划
负责抖音渠道的销售业绩达成对客户组的Sellin及门店的GMV负责
监控每日销售数据分析波动原因及时调整销售动作
业务板块运营
深度理解抖音内各业务板块的运营逻辑了解自播达播短视频商城板块的内在联系
搭建品牌自播间管理品牌直播间运作管理千川素材制作及投放
开发并维护达人及直播机构推动客户完善带货短视频自投放能力
活动策划与执行
策划并落地抖音平台的大促活动如618双11年货节及日常营销活动
协同内容团队优化直播间货盘组合定价策略及促销玩法
在抖音渠道承接明星代言和ACG IP联名活动
市场洞察与竞品分析
定期分析行业趋势竞品动态及消费者行为输出分析报告为产品开发和营销策略提供建议
What can you expect from Mars
Work with diverse and talented Associates all guided by the Five Principles.
Join a purpose driven company where were striving to build the world we want tomorrow today.
A strong focus on learning and development support from day one including access to our in-house Mars University.
An industry competitive salary and benefits package including company bonus.
Required Experience:
Manager
About Company
Mars proudly makes the treats, nutritious meals, and many of your favorite products. Learn why we’re ready to become a part of your family.
