Consumer Market Insight Manager
Job Summary
Job Description:
Key Responsibilities
Drive Consumer & Market Understanding
Lead consumer customer and market research to uncover growth opportunities.
Monitor market dynamics competitors and emerging pet owner trends.
Enable Data-Driven Growth
Partner with CRM Digital and Data teams to leverage first-party data.
Support segmentation journey mapping engagement and loyalty insights.
Accelerate Innovation & Decisions
Support innovation pipeline through insight-led opportunity identification.
Lead concept communication and consumer validation studies.
Build Insight Capability
Champion consumer-centric thinking across the organization.
Bring new methodologies tools and AI-enabled approaches to insights.
What Are We Looking For
Experience
5 years in CMI Consumer Research Analytics Strategy or related functions.
FMCG Consumer Health Retail Mom-Baby industry experience preferred.
Strong ability to influence business decisions and senior stakeholders.
Capabilities
Strategic thinking and business acumen
Consumer centricity and curiosity
Data analytics and insight generation
Storytelling and executive communication
Collaboration learning agility and growth mindset
Required Experience:
Manager
About Company
Mars proudly makes the treats, nutritious meals, and many of your favorite products. Learn why we’re ready to become a part of your family.