Cereal Marketing Lead

Solid experience in cereal marketing is mandatory.

What would be your key responsibilities

Brand Strategy Development

-Collect and analyze market and consumer dynamics brand diagnostic data to define the strategic opportunity for the brand and recommend brand strategy and plans accordingly

-Collect and analyze market and consumer dynamics brand diagnostic data to define strategy and plans for portfolio expansion

-Connect with cross-functional teams to support the creation of an integrated business plan that is supported by ongoing performance analysis and regular brand reviews.

Brand Innovation Strategy

-Work with global & local teams to define the innovation strategy and develop and deliver a 5-year innovation pipeline

-Create develop and deploy effective initiatives to accelerate the penetration growth

-Post tracking analysis to timely fine-tune the current plan and feed to future innovation to fuel penetration growth

Brand Communication & Media Strategy

-Work with global & local teams to define brand proposition and communication strategy;

-Translate Brand Compass into brand campaigns and activities to consistently build the brand creatively and continuously build distinctive brand assets and penetration growth;

What are we looking for

-Minimum 8 years of marketing experience ideally in MNC FMCG companies

-Bachelors degree ideally in marketing

-Knowledge of the Chinese market (media trade consumer etc.) or very strong evidence of high learning agility

-Fluent in English and Mandarin both written and oral

What can you expect from Mars
Work with diverse and talented Associates all guided by the Five Principles.
Join a purpose-driven company where were striving to build the world we want tomorrow today.
A strong focus on learning and development support from day one including access to our in-house Mars University.
An industry-competitive salary and benefits package including a company bonus.