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[Category CE]Principal I, Brand Management

Coupand


Job Location:

Shanghai - China

Monthly Salary: Not provided by the employer
Posted: 29 June 2026 (30+ days ago)
Application Deadline: 2 October 2026
Vacancies: 1 Vacancy

Job Summary

Company Introduction

We exist to wow our customers. We know were doing the right thing when we hear our customers say How did I ever live without Coupang Born out of an obsession to make shopping eating and living easier than ever we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.

We are proud to have the best of both worlds a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang you will see yourself your colleagues your team and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of whats possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on high-tech and hyper-connected world.

Job Description:

  1. Business Management: Responsible for the expansion and operation of the consumer electronics categories. Develop product sales plans and achieve performance targets including sales revenue and profit.
  2. Product Management: Manage products within the assigned category monitor category development analyze market demand and trends and continuously expand and select new brands and products. Ensure product quality optimize product costs and formulate effective pricing strategies. Manage inventory flow to ensure healthy.
  3. Supplier Management: Expand and select cooperative vendors maintain daily communication and regularly negotiate contracts costs payment terms and marketing activities.
  4. Daily Operations: Plan and arrange product marketing activities develop promotional plans coordinate with relevant departments and communicate and resolve product-related issues.

BASIC QUALIFICATIONS

  • 3-10 yrs of eCommerce working experience in CE categories business & vendor management. E-commerce Retail business related experience is preferred.
  • Proven analytical skills and ability to influence people both internally and externally
  • Working level language skills in English
  • Bachelors above

Recruitment Process and Others

Recruitment Process

  • Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview Offer
  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

  • This job posting may be closed prior to the stated end date for application if all openings are filled.
  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
  • Those eligible for employment protection (recipients of veterans benefits the disabled etc.) may receive preferential treatment for employment in accordance with applicable laws.

Privacy Notice

  • Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: Experience:

    Staff IC


About Company

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