Business Finance Lead Demand

The ONE-demand financial strategist & value architect as business partner for the Demand Engine of Royal Canin China market to ensure value creation by being the embedded financial co-pilot to the demand functional leadership translating business strategy into financial reality and ensuring marketing & sales investments generate maximum return.

Partnering Tactic Planning & Growth Management (40%)
1)Strategic finance partner & tactics translation: Partner with the demand leaders and marketing leaders to translate sales & marketing strategy (e.g. build up new model launch new product shift channel mix) into a robust financially-sound IVCP and AEP.
2)Investment Governance: Own the financial framework for evaluating and approving all demand related investments ROI analysis on brand vs. performance marketing digital campaigns events; Headcount planning territory design incentive compensation (IC) plan design
3)New growth initiatives: Business cases for new channel partnerships pricing models portfolio programs customer acquisition programs and ect other for business growth

Analytics & Investment Power (20%)
1)Customer & Product Profitability: Move beyond revenue reporting to define and measure true contribution margin by customer product channel and region. Identify value-destructive segments.
2)Pricing Strategy & Execution: Co-develop China pricing frameworks discounting authorities and deal desk governance ; Analyze price realization leakage and elasticity. Be the authority on value capture. & Value creation
3)Sales Force Effectiveness: Analyze leading indicators: pipeline health conversion rates sales productivity quota attainment TE investment. Link sales activities to financial outcomes
4)Marketing ROI & Attribution: Establish the measurement framework to connect marketing spend to pipeline generation and revenue navigating multi-touch attribution challenges.

& Performance Management: (20%)
1)Own the Pillars P&L Forecast: Drive a dynamic driver-based forecasting process (e.g. Weekly/Monthly Latest Best Estimate) that reflects real-time business facts and market intelligence and link with China FP&A to reflect the business P&L timely & accurately
2)Performance Dialogue: Lead the financial performance review with sales & marketing leaders providing not just variance analysis (what happened) but predictive insight (what will happen) and prescriptive recommendations (what to do about it).
3)KPI Definition & Monitoring: Define and socialize the critical KPIs with sales & marketing and automize the KPI monitoring process with effective dashboard

assurance & Organizational Leadership: (20%)
1)Trusted Advisor: Serve as a confidential sounding board and strategic finance advisor to demand leaders and their leadership teams for all finance topics
2)Risk Management: Identify and mitigate demand related frontline risks (e.g. customer concentration bad debt channel conflict regulatory changes).
3)Cross-Functional Orchestrator: Bridge the gap between Demand VCO NSOP and Finance to ensure aligned execution (e.g. ensuring demand forecasts align with production plans).
4)Talent & Team Leadership: Build lead and develop a high-performing finance business partner team supporting sales and marketing sub-functions