Business Development Manager NI

Role Details

Key Responsibilities:

Market Exploration & Opportunity Development
To explore NI opportunities in both industrial and academic market by working closely with all stakeholders within I&A including sales applications marketing etc.
To provide ongoing and timely strategic market input for the appraisal and execution of business opportunities in China.

To build marketing plan for NI with marketing managers and application managers.
Sales Team Management & Training
To manage NI business by matrix management and collaborate with the regional sales manager.
To train NI sales specialists in conducting monthly NI sales funnel reviews within the region and advancing key market development initiatives.
To mentor coach and train sales members on all details of sale process. Including but not limited to completing the formulation of the sales strategy.
Monthly establish ongoing training plans with regional sales managers.
To train distributors sales and increase sales coverage by direct sales and channel sales.
Customer Relationship Management
To identify and engage with key customer accounts both current and potential to define current and future instrument and application requirements.
To maintain good customer relationships by providing regular contact and developing self as technical go-to person within the market.
To create a team-wide system to ensure prompt and efficient follow up on new inquiries.
Sales Performance & Forecasting
To prepare forecast NI business with accuracy regularly and maintain an accurate and up-to-date CRM database.
To lead marketing / sales furnishing leads for system sales upgrades support contracts and other market intelligence whilst in contact with the customer.
Brand Representation
To always project a professional and competent image of Oxford Instruments.
To attend conferences exhibitions and workshops as necessary in support of sales.

General Responsibilities
Product Knowledge & Development
To maintain and develop knowledge of NI products and their typical applications undertaking appropriate training where necessary.
To collect competitors product information and coach sales team who to fight against.
Customer Engagement & Presentations
Participate in complex client demos academic on-site presentations and special configuration discussions.
Assist in knowledge transfer by training customers and other company employees when required.
Reporting & Documentation
Provide monthly market sales and prospect reports together with administration reports such as time & expense within the agreed standards. This should be primarily through use of the CRM software tools.
Regularly organize explanatory presentations. Collaborate with Regional Sales Managers and AFM specialists to develop a regular training schedule.
Cost Control & Safety
Maintain awareness of and minimise where possible the level of expenses incurred in day to day support activities both in terms of time involved and parts consumed.
Perform work safely at all times maintaining an up to date knowledge of health & safety requirements and operating in accordance with health and safety at work legislation.
Professional Development
Participate in training and development activities as required.
Undertake any other tasks or responsibilities in line with the scope and level of responsibility of the post which might reasonably be required.

Main working relationships
Works closely with I&A sales application business support and management.
Works closely with customers.
Work closely with global NI management members.

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