Brand Manager

Brand Strategy Development

• Have holistic view on the market dynamic be able to set up market data tracking matrix and provide regular update to reflect market dynamic. Work with data agency and line manager to provide projection on market growth and identify brand mid-long term growth opportunity

• Support to develop annual plan with clear growth drivers including but not limit to geographic/channel expansion innovation identify consumer behavior change purpose and powerful communication.

Portfolio Management

• Conduct portfolio strategy including position price future innovation opportunity with solid market consumer and business impact.

• Work with customer marketing team to develop channel growth plan.

• Track top priority product lineand key competitors to Identify challenges and improvement to deliver business target.

• Closely work with RAQA to understand license expirary and renew status. Lead discussion on mitigation plan due to any license gap issue.

Product and Brand Innovation

• Identify opportunities for product innovationacross product line and channel and develop solid business cases.

• Lead the NPLCO launch process according to CVI innovation process.

• Launch plan execution and post tracking

Marketing and Communication

• Conduct consumerresearch todig outcommunication opportunities in a sharp way.

• Drive differentiated brand and product communication messaging and assets development for online and offline channel.

• Work closely with QARA to identify strong claim which is strong competitive and allowed by regulations.

• Coordinate cross - functional teams includingmarketing salesPAto ensure seamless execution.

Budget and Resource Allocation

• Managebrand communication/research budgetensuring that resources are allocated effectively to achieve brand objectives. Monitor spending and make adjustments as needed to stay within budget constraints.

• A proactive doer to drive business growth.

• Strong understanding of brand strategy consumer behavior and market dynamics.

• Creative thinking and innovative approach to brand development.

• Excellent communication and presentation skills.

• Strong team player to engagecustomers and internal stakeholders which allow achievement of strategic and business goals.

• ExcellentAnalytical and problem-solving abilities.

• Ability to multitask and prioritize tasks effectively

• Passion for brands and consumer products.

• Proficiency in marketing tools and software.

• Office-based with some travelto the fields customer sites and industry events.

• There will be extended periods of sitting and using a computer.

• Minimum of10 years of experience in brand management marketing or a related field.

• Proven track record of developing and implementing successful brand growth.

• Bachelors degree in marketing business administration or a related field is required. A Masters degree in marketing or an MBA is highly preferred.