Automotive System Power Principal Engineer

Senior Product Marketing Engineer

Automotive System Power (ASP) China

The Role

Drive product strategy demand creation customer engagement positioning and growth for the Automotive System Power portfolio in China. The scope includes processor-attached PMICs intelligent power devices such as eFuses high-side switches and controllers and automotive battery-management solutions. Translate China market and customer needs into portfolio roadmap and go-to-market priorities in partnership with Sales FAE and global Product Lines.

Location: China

Key Responsibilities

Product Strategy & Portfolio

Define and execute the China product and market strategy across PMIC eFuse High Side Switch and Automotive BMS portfolios.

Pursue funnel creation new design-ins and own automotive revenue for the region.

Translate customer needs vehicle-architecture trends competition and ecosystem requirements into roadmap and investment recommendations.

Partner with Product Lines on business cases pricing market requirements positioning and feature priorities.

Use market and competitive analysis to guide differentiation design-in focus and growth priorities.

Customer Engagement & Growth

Lead product-marketing engagement with automotive OEMs Tier 1s ecosystem partners and distribution channels in China.

Drive design-ins and revenue through account strategies opportunity pipelines and application-focused value propositions.

Represent the voice of China customers in global portfolio and roadmap decisions.

Partner with Sales and FAE to remove technical and commercial barriers and improve opportunity conversion.

Product Definition Launch & Enablement

Consolidate application and customer requirements to support product definition validation strategy reference solutions collateral readiness and launch execution.

Create customer presentations product briefs training competitive analysis and clear technical value propositions.

Execute launches campaigns workshops and channel training while maintaining focus on differentiation quality and time to market.

Cross-Functional Leadership

Coordinate PMIC eFuse High Side Switch and Automotive BMS teams to present a unified automotive portfolio and expand cross-selling at strategic accounts.

Align global Product Lines engineering sales marketing operations quality and supply chain around customer and business priorities.

Communicate business status opportunities risks and decisions clearly to senior leadership and global stakeholders.

Required Qualifications

BSEE or related technical degree and 10 years in semiconductor product marketing technical marketing or product management.

Automotive semiconductor experience including OEM/Tier 1 development qualification and design-in cycles.

Strong PMIC knowledge for SoCs MCUs or MPUs including power architecture regulation sequencing monitoring diagnostics protection and system tradeoffs.

Working knowledge of automotive IPDs including eFuses and high-side switches for protected power distribution and load control.

Understanding of automotive battery-management applications and the ability to position BMS solutions at system level.

Knowledge of functional safety and automotive quality expectations including ISO 26262 ASIL concepts and AEC-Q100.

Proven success launching semiconductor products generating design-ins building pipelines and delivering revenue growth.

Strong knowledge of China automotive OEMs Tier 1s competitors decision processes and ecosystem relationships.

Ability to influence technical and commercial stakeholders and convert application needs into product and business priorities.

Fluent Mandarin and strong business English with concise and persuasive communication skills.

Preferred Qualifications

MSEE.

Deep expertise in at least one of PMIC IPD/eFuse or automotive BMS with working knowledge across the broader portfolio.

Experience working with globally distributed product and engineering teams.

Additional Information :

Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. With a global team of over 21000 engineers and problem solvers in more than 30 countries we offer the opportunity to work on worldleading technology for Automotive Industrial Infrastructure and IoT shaping a safer healthier greener and smarter future.

At Renesas TAGIE is our culture grounded in being Transparent Agile Global Innovative and Entrepreneurial. It shapes how we work grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us

Renesas Electronics is an equal opportunity and affirmative action employer committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex race religion national origin gender gender identity gender expression age sexual orientation military status veteran status or any other basis protected by law. For more information please read our Diversity & Inclusion Statement.

Remote Work :

No

Employment Type :

Full-time