Associate Manager, Consumer Insights

随着中国科技与耐用消费品Tech & Durable行业客户对消费者洞察需求从定制化研究项目逐步转向标准化可复制和可规模化的创新解决方案NIQ正在持续升级围绕 InnovationNPS及消费者洞察的产品化能力 作为Tech & Durable Innovation业务线的重要成员Customer Success Manager将负责客户项目交付客户价值实现及长期客户成功管理通过专业的消费者研究能力和行业洞察帮助客户将研究结果转化为业务决策与产品创新行动 该岗位既是客户值得信赖的洞察顾问也是连接客户需求研究团队和产品团队的重要桥梁

主要职责

1. Client Success & Strategic Partnership

• 作为客户日常主要接口建立并维护长期稳定的客户关系
• 深入理解科技与耐用消费品客户的业务战略产品规划及创新需求
• 主动识别客户业务痛点及增长机会帮助客户充分发挥洞察价值
• 通过持续的咨询与建议推动客户长期合作及客户满意度提升
• 成为客户在消费者洞察产品创新及用户体验领域的可信赖顾问

2. Consumer Research Delivery & Project Leadership

• 负责消费者研究项目的整体交付与管理确保项目按时高质量完成
• 主导项目执行过程中各关键环节包括 需求澄清/研究设计/项目管理/结果分析/Insight Storytelling/成果汇报
• 与研究团队运营团队及技术团队紧密合作确保项目顺利落地
• 确保研究结果能够有效支持客户商业决策

3. Insight Generation & Business Consulting

• 将复杂的消费者研究数据转化为清晰可执行的商业洞察
• 帮助客户回答 消费者需求是什么 产品创新机会在哪里 哪些因素驱动消费者选择 如何优化产品体验及市场表现
• 从消费者视角帮助客户解决增长创新及用户运营问题
• 支持客户基于研究成果制定产品及市场策略

Qualifications :

• 4年以上市场研究消费者洞察用户研究创新研究或咨询行业经验
• 具有科技Technology或耐用消费品Durables行业研究经验
• 熟悉消费电子智能硬件家电3C产品等相关行业者优先
• 有客户管理项目管理及研究交付经验
• 深刻理解消费者研究方法论能够从研究数据中提炼关键洞察并形成商业建议
• 具备优秀的数据分析能力及逻辑思维能力

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process including résumé screening candidate assessments interview scheduling job matching communication support and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQs principles of fairness transparency human oversight and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions require accommodations or wish to request human review were permitted by law please contact your local HR representative. For more information please visit NIQs AI Safety Policies and Guiding Principles: NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

At NIQ we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information marital status veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion please visit the  Work :

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Employment Type :

Full-time