Associate Director of Communications, China, Blizzard

Team Name:

Associate Director of CommunicationsChina Blizzard

Your Mission

The Associate Director of Communications owns Blizzards communications strategy reputation management and longterm brand stewardship in China. Working closely with Blizzards local publishing partner this role defines and shapes communications strategy in alignment with Blizzard global leadership ensuring Blizzards franchises values and player commitments are represented with consistency care and cultural relevance across all communications.

In addition to leading franchise communications through a partnerled operating model this role owns Blizzards corporate and internal communications approach in China ensuring alignment with global communications strategy leadership priorities and broader business objectives. This position serves as Blizzards senior communications authority in China and is accountable for performance risk management and execution.

Responsibilities

• Own Blizzard Chinas communications strategy endtoend ensuring alignment with global communications strategy and Blizzard leadership priorities.

• Serve as Blizzards senior communications authority with the local publishing partner setting strategic direction expectations and approvals for Blizzard and its franchises.

• Define govern and approve communications plans and materials exercising final judgment to ensure alignment with Blizzards global standards tone values and risk posture.

• Lead Blizzard Communications in China representing the function with authority credibility and a clear point of view across the Shanghai office and regional and global forums.

• Lead integrated communications planning and executionfor moments requiring close collaboration including BlizzCon and other global tentpole events.

• Own Blizzards corporate and executive communications strategy in China including executive visibility speaking opportunities and leadership positioning in close coordination with global communications leads.
• Own internal communications strategy for Blizzard China ensuring employees are informed aligned and engaged through clear narratives consistent cadence and strong partnership with regional and global stakeholders.

• Define success metrics and reporting frameworksfor Blizzard China communications delivering postmoment readouts that assess performance risks and learnings across franchise corporate and internal communications.

• Build and maintain strategic relationshipswith local media key opinion leaders and vendors to support Blizzards priorities and longterm reputation.

• Is accountable for performance structure and capability building for one direct report including coaching development planning and ensuring strong execution and functional excellence on the ground.

• Own the Blizzard China communications budget with accountability for forecasting tracking and effective allocation of resources.

• Ensure Chinaspecific considerations are surfaced early in global planning providing strategic counsel on feasibility risk and local execution to global teams.

• Lead Blizzard China issues and reputation management providing strategic guidance on Chinaspecific sensitivities and player sentiment.

• Establish clear operating rhythms documentation and processesto enable effective collaboration decisionmaking and execution across Blizzard and partner teams.
• Represent Blizzard Communications thoughtfully and crediblyin crossfunctional regional and global leadership forums.

Qualifications

• 10 years of experience in communications public relations corporate communications or a related field with demonstrated experience operating in or with Chinabased markets.
• Deep understanding of Chinas media digital regulatory and cultural landscape ideally within a partnerled or jointventure operating model.
• Proven experience owning communications strategy and reputation management for a global brand in a local market.
• Strong judgment and discretion when navigating sensitive complex or highrisk topics.
• Experience working crossfunctionally with senior leaders legal marketing publishing and external partners.
• Demonstrated ability to lead through influence and authority in matrixed and complex organizational environments.
• Experience leading issues management reputation management or crisis communications.
• Track record of building strong relationships with media partners agencies and internal stakeholders.
• Fluent in Mandarin and English with strong written and verbal communication skills in both languages.

Leadership & Ways of Working

• Operates with a high degree of ownership accountability and sound judgment.
• Brings a calm steady leadership presence and clear point of view especially in ambiguous or highpressure situations.
• Values collaboration documentation and strong operating discipline to enable consistent execution across teams and partners.
• Demonstrates cultural fluency and empathy with the ability to navigate nuance and complexity across regions.
• Acts as a thoughtful steward of Blizzards values player commitments and longterm reputation in China.

Location & Travel

• This role is based in Shanghai.
• Occasional travel may be required to support global events leadership meetings or key brand moments.