Assistant Trade Marketing Manager

Strategy Formulation & Execution: Develop monthly quarterly and annual marketing plans for the Douyin platform based on the companys overall market strategy and oversee their implementation

Campaign Planning & Execution: Plan and execute marketing activities challenge campaigns live streaming events etc. on the Douyin platform to boost user participation and brand awareness

Competitor Analysis: Continuously monitor Douyin platform trends and competitors operational strategies providing valuable market insights and improvement suggestions

Cross-departmental Collaboration: Work closely with Marketing Team to ensure marketing activities align with overall business objectives

Data Analysis & Optimization: Co-work with TP to monitor and analyze various Douyin metrics (e.g. views likes comments shares follower growth conversion rates) regularly generate data reports and optimize content strategies and campaign performance based on data insights

Influencer Collaboration & KOL/KOC Marketing: Identify and engage with Douyin influencers (KOLs/KOCs) aligned with the brands tone plan and execute collaboration campaigns and evaluate their effectiveness

Work closely with Regional Trade marketing on all regional initiatives monitor activation execution and finding learnings and insight to improve

Manage A&P cost spending and effectively allocate resources

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