Account Executive China
Job Summary
About the Role
As an Account Executive you will play a critical role in driving client success across campaigns growing accounts and shaping regional initiatives. You will report directly to the Managing Director and collaborate closely with cross-functional teams from strategy and content to influencer and production leads.
This role calls for someone who combines strong operational execution with strategic thinking and a client-first mindset.
You will lead end-to-end campaign delivery contribute to new business growth and help optimise content production workflows all while ensuring client expectations are exceeded and aligned with business goals.
Responsibilities
1. Campaign Leadership & Client Management
- Take ownership of integrated influencer marketing digital advertising and media campaigns from briefing through execution and reporting.
- Build and maintain strong client relationships acting as the day-to-day point of contact and trusted advisor.
- Translate client objectives into actionable campaign strategies media plans and KPI frameworks.
- Collaborate with internal and external teams (influencers creators designers media partners and platform representatives) to ensure timely high-quality delivery.
- Monitor campaign performance analyse results and provide recommendations for optimisation and future growth.
- Ensure campaign deliverables are executed efficiently and meet both client expectations and business objectives.
2. Business Development Support
- Support senior leadership and account teams in identifying growth opportunities within existing client accounts.
- Assist in the preparation of proposals presentations case studies and pitch materials for prospective and existing clients.
- Contribute to cross-sell and upsell opportunities through strong client servicing and identification of client needs.
- Maintain awareness of industry trends platform developments competitor activities and emerging opportunities within influencer marketing and digital media.
- Support the agencys participation in industry events webinars and networking opportunities where applicable.
3. Influencer & Partner Relationship Management
- Build and maintain strong relationships with influencers creators MCN partners media owners platform representatives and channel partners across key markets.
- Expand and strengthen InfluenConnects network of influencers and strategic partners to support campaign delivery and business growth.
- Collaborate with influencer and partnership teams to identify suitable talent and partners for client campaigns.
- Maintain up-to-date knowledge of influencer trends creator performance and platform developments across the region.
4. Content & Campaign Production Management
- Collaborate with design video content and performance marketing teams to develop campaign assets and client deliverables.
- Ensure localised content and campaign materials align with brand guidelines audience preferences and market relevance.
- Coordinate production timelines approvals and quality assurance across all campaign assets.
- Support the execution of influencer marketing campaigns paid media initiatives and digital advertising activities across relevant platforms.
Requirements
- Minimum 3 years experience in account management influencer marketing digital marketing media planning/buying or advertising agency environments.
- Proven experience managing multi-channel marketing campaigns preferably across APAC or international markets.
- Strong understanding of influencer marketing creator ecosystems social media platforms and digital advertising.
- Experience in media planning media buying campaign optimisation and performance reporting would be advantageous.
- Excellent client servicing and stakeholder management skills.
- Strong project management skills with exceptional attention to detail and the ability to manage multiple projects simultaneously.
- Strong understanding of Chinese and Asian consumer cultural and media landscapes.
- Fluent English and proficiency in Simplified Chinese (written and spoken) is a must.
- Strong copywriting and content development skills for marketing communications and social media content.
- Commercially aware proactive and solutions-oriented.
- Passionate about influencer marketing digital media and brand building.
- Eager to learn and demonstrate a high level of curiosity in emerging marketing technologies and industry trends.