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VP Marketing
Job Location:
Monthly Salary:
Posted:
16 September 2026 (13 hours ago)
Posted:
Application Deadline:
14 December 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Our client is a venture-backed early-stage Canadian software company building an AI-enabled security and compliance platform.
The company combines software with hands-on expertise to help businesses meet complex regulatory requirements implement and monitor security controls manage evidence and prepare for third-party assessments. Its customers operate in highly regulated industries where compliance is increasingly tied to their ability to win and retain valuable commercial and government contracts.
The business has established meaningful early traction and is now concentrating its go-to-market efforts on a large underserved North American market shaped by new regulatory requirements. The company has strong customer relationships growing website demand productive sales and partnership motions and a collection of specialist marketing resources already in place.
What is missing is a cohesive strategy for turning that foundation into a predictable pipeline.
As a VP of Marketing youll lead the marketing function reporting to the CEO and operating as a peer to the companys sales and customer leaders. Youll inherit a small internal team external agencies and contractors an established technology stack and a meaningful budget.
The mandate is broad. Youll own marketing strategy product marketing demand generation brand lifecycle programs partner marketing customer marketing sales enablement and performance reporting.
The company sells into industries that have historically received less attention from modern B2B software marketers. Buyers are actively searching for solutions respond to direct engagement and can be reached through a mix of digital field partner and traditional channels.
Your job will be to understand the business deeply identify the highest-value customer segments determine which opportunities deserve investment and convert a large number of promising initiatives into a focused and measurable marketing system. You should be comfortable challenging founders setting priorities rejecting distractions and remaining close enough to execution to ensure the work gets done.
Responsibilities:
Requirements:
The company combines software with hands-on expertise to help businesses meet complex regulatory requirements implement and monitor security controls manage evidence and prepare for third-party assessments. Its customers operate in highly regulated industries where compliance is increasingly tied to their ability to win and retain valuable commercial and government contracts.
The business has established meaningful early traction and is now concentrating its go-to-market efforts on a large underserved North American market shaped by new regulatory requirements. The company has strong customer relationships growing website demand productive sales and partnership motions and a collection of specialist marketing resources already in place.
What is missing is a cohesive strategy for turning that foundation into a predictable pipeline.
As a VP of Marketing youll lead the marketing function reporting to the CEO and operating as a peer to the companys sales and customer leaders. Youll inherit a small internal team external agencies and contractors an established technology stack and a meaningful budget.
The mandate is broad. Youll own marketing strategy product marketing demand generation brand lifecycle programs partner marketing customer marketing sales enablement and performance reporting.
The company sells into industries that have historically received less attention from modern B2B software marketers. Buyers are actively searching for solutions respond to direct engagement and can be reached through a mix of digital field partner and traditional channels.
Your job will be to understand the business deeply identify the highest-value customer segments determine which opportunities deserve investment and convert a large number of promising initiatives into a focused and measurable marketing system. You should be comfortable challenging founders setting priorities rejecting distractions and remaining close enough to execution to ensure the work gets done.
Responsibilities:
- Marketing strategy: Build a cohesive plan connecting customer segments positioning channels budget pipeline and company objectives
- Pipeline generation: Create a more predictable contribution from marketing by improving how demand is identified captured qualified nurtured and converted
- Go-to-market development: Build distinct but coordinated marketing motions for the companys priority market and its more established customer base
- Market segmentation: Use customer sales website and market data to identify repeatable customer cohorts and prioritize valuable accounts
- Product marketing: Own positioning messaging competitive differentiation audience definition launches and commercial storytelling
- Lifecycle marketing: Develop nurture programs across email content paid media retargeting events and sales outreach
- Conversion optimization: Improve website conversion landing pages calls to action lead scoring follow-up workflows and meeting generation
- Partner marketing: Activate relationships with service providers advisory firms industry groups and strategic corporate partners
- Sales enablement: Equip the revenue team with effective presentations customer proof competitive intelligence proposals and industry content
- Customer marketing: Turn customer outcomes testimonials implementation insights and product feedback into credible marketing assets
- Brand and content: Establish a consistent point of view across the companys website content social channels events announcements and executive communications
- Channel experimentation: Test account-based campaigns direct mail field marketing associations telephone outreach and other channels suited to the target audience
- Performance management: Define and report on qualified pipeline customer acquisition cost conversion campaign effectiveness and marketing-attributed revenue
- Budget ownership: Allocate spend across internal hires agencies contractors media events partnerships software and experimental programs
- Agency management: Evaluate external partners and determine which capabilities should be retained replaced expanded or brought in-house
- Executive partnership: Turn a large volume of ideas into a focused sequence of priorities and clearly explain what the company should not pursue
- Team building: Lead the existing marketing resources and build a small high-output internal function as the business scales
- CRM & Lead Management: HubSpot Salesforce
- Prospecting & Data Enrichment: Clay LinkedIn Sales Navigator
- Sales Engagement & Email Outreach: Unify GTM Instantly
- Calling: CloudTalk
- Buyer Intent & Website Intelligence: G2 RB2B
Requirements:
- Experience leading marketing within B2B SaaS enterprise software developer tools cybersecurity fintech or another complex technology category
- Strong demand-generation foundation and a track record of producing qualified pipeline
- Breadth mental flexibility and desire to own product marketing brand demand generation lifecycle partnerships customer marketing sales enablement reporting and team development
- Experience operating within a seed Series A Series B or similarly formative company where strategy and execution cannot be separated into different jobs
- Experience building a marketing function within a business previously reliant on founder activity outbound sales referrals or disconnected campaigns
- Strong commercial judgment and the ability to connect marketing activity to pipeline conversion customer acquisition cost and revenue
- Experience developing segmentation account-based marketing and multi-channel strategies for distinct industries or customer cohorts
- Practical familiarity with CRM systems marketing automation enrichment paid acquisition content distribution nurture programs website analytics and sales-engagement tools
- Analytical depth that can investigate customer funnel website and campaign data and turn it into clear decisions
- Strong product-marketing instincts and the ability to communicate complex technical or regulatory capabilities in straightforward commercial language
- Experience working closely with sales leadership and creating productive tension between marketing and revenue objectives
- Confidence that can disagree with founders reject low-priority initiatives and explain the sequence of work you recommend
- Hands-on operating style and a willingness to build campaigns inspect data review copy develop collateral brief agencies and configure tools
- Experience managing agencies contractors and specialists without surrendering strategic ownership
- Comfortable operating in an environment where priorities customer segments and channels continue to evolve
- Experience marketing B2B technology to industrial businesses professional-services firms government contractors or industry associations
- Previous experience building a partner or channel motion involving service providers consulting firms audit firms resellers or strategic alliances
- Experience marketing products that combine software with expert services implementation or managed delivery
- Experience in cybersecurity compliance governance risk infrastructure or another trust-sensitive category
- Experience developingaccount-based programs for clearly identifiable customer universes
- Experience using direct mail events field marketing telephone outreach or associations to reach audiences outside conventional technology circles
- Demonstrated improvingconversion within a business that already had strong traffic and lead quality but lacked effective nurture and follow-through
- Previously repositioned a company toward a new vertical or customer segment without abandoning an existing revenue motion
- Experience building a marketing function from an initial collection of individual contributors contractors and agencies
Required Experience:
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