VP, Brand Marketing & Communications

ABOUT US

SickKids Foundation with over 50 years of philanthropic impact is Canadas largest charitable funder of child health research learning and care raising over $230 million last year. As a national charity SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids) we are aligned in supporting Precision Child Health (PCH) the future of tailoring medicine to each childs unique traits so SickKids can diagnose faster treat smarter and predict better.

SickKids Foundation is committed to an inclusive culture by embedding equity diversity and inclusion (EDI) in our policies practices and behaviours. We aim to build awareness and skills in this area both internally and with our partners. Our commitment extends to creating a safe positive work environment. For details on our Equity Diversity & Inclusion commitment please click here.

Now were looking for a transformative leader to join us as VP Brand Marketing & Communicationssomeone who will help us build an empowered engaged and future-ready foundation where all employees feel a sense of belonging.

Position Summary

The Vice President Brand Marketing & Communications is a senior leader accountable for defining building and protecting the organizations brand and reputation and bringing its story to life through powerful storytelling across channels.

Reporting to the Chief Marketing Officer and serving as a key member of the Marketing Leadership Team the VP leads the organizations brand strategy integrated content and creative strategy public relations media relations internal communications and social media. This role will shape protect and elevate the Foundations reputation and voice and lead an integrated brand communications and content strategy that inspires philanthropy deepens donor engagement and enables fundraising growth.

The successful candidate will be a member of the SickKids Foundation Senior Management Team and also partners with the Vice President Precision Marketing to complete the marketing VP leadership team.

Key Responsibilities

• Advance the mission vision and values of SickKids Foundation in partnership with Senior Management Team colleagues.
• Work in partnership with the Senior Management Team to execute SickKids Foundations strategic plan.
• Develop long-term and annual marketing strategies with the Marketing Leadership Team.
• Champion a positive organizational culture and serve as an advocate for equity diversity and inclusion.
• Lead inspire and mentor four direct reportsDirector of Brand Strategy Director of Strategic Communications Director of Creative & Content Director of Public Relations and Communicationsas well as a diverse talented and high-performing team of more than thirty-five (35) brand marketing professionals to ensure the mission and core values of SickKids Foundation are put into practice.
• Ensure accountability of the team encouraging and fostering collegiality and innovation within the marketing team and across SickKids Foundation.
• Develop and evolve an enterprise brand strategy that strengthens awareness trust and affinity while supporting the Foundations long-term strategic priorities.
• Develop and execute strategic and annual brand marketing communications and public relations plans that enhance brand equity and awareness while driving engagement growth and performance.
• Ensure consistent brand expression across all channels and experiences and establish governance that protects brand integrity while enabling innovation.
• Lead enterprise content and communications strategy across all channels building compelling narratives that bring our mission to life and enable fundraising success.
• Work with key stakeholders in the hospital including the communications team hospital staff patients and families to tell the SickKids story impactfully.
• Provide strategic communications support for major organizational initiatives and campaigns.
• Provide strategic advice and counsel on brand strategy communications and public affairs issues to the Chief Executive Council (CEC).
• Leverage storytelling to strengthen emotional connection while maintaining authenticity.
• Strengthen the Foundations reputation with donors partners government healthcare stakeholders and the broader community building trust through transparent and authentic communications.
• Build proactive and mutually beneficial partnerships with external marketing and communication agencies media outlets and other partners to help leverage the SickKids brand.
• Monitor emerging issues and proactively manage reputational and media risk for the Foundation.
• Establish clear expectations accountability frameworks and performance measures to deliver marketing outcomes.
• Accountable for the employee experience within team fostering a culture of continuous learning accountability to results and change agility.

Core Competencies

The successful candidate will embody and have demonstrated success against the following competencies:

• Stakeholder Engagement & Relationship Management - Builds trusted relationships with internal and external stakeholders to advance shared goals and strengthen organizational influence.
• Executive Presence & Sound Judgment Demonstrates credibility resilience and balanced judgment in complex sensitive and high-stakes situations.
• Innovation & Continuous Improvement - Champions innovation embraces emerging technologies and continuously improves communications strategies capabilities and performance.
• Digital & Data Fluency Leverages data technology analytics and emerging trends to inform strategy improve performance and support evidence-based decision-making.
• Enterprise Leadership - Contributes as an enterprise leader shaping organizational strategy and fostering collaboration accountability and a culture of excellence.
• Culture & Talent Stewardship Champions a high-performance values-based culture through coaching development and accountability fostering growth and continuous improvement.
• Results Orientation & Operational Excellence - Drives execution with discipline delivering measurable outcomes through strategic planning operational excellence and continuous improvement.
• Donor & Mission-Centered Perspective Approaches work with the unique perspectives of donors patients families and hospital staff at the center.

Qualifications & Experience

While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:

• University degree or equivalent post-secondary accreditation combined with a minimum of ten years of progressive senior management leadership experience in marketing.
• Significant executive leadership experience in a combination of brand strategy strategic communications corporate affairs and public affairs within a complex organization.
• A combination of senior roles encompassing both integrated account leadership and enterprise brand marketing.
• Demonstrated success advising C-suite executives and Boards on communications and reputation.
• Proven leadership skills with a track record of driving positive sustainable change.
• Strong business acumen encompassing a broad range of customer or donor types.
• Demonstrated success in building and retaining high-performance teams through inspiration development and coaching.
• Exceptional interpersonal written and verbal communication skills; high levels of emotional intelligence.
• The ability to bring individuals and teams together fostering engagement alignment and leveraging collective strengths.
• Strong commitment to Equity Diversity and Inclusion (EDI) through lived experience or comprehensive knowledge and awareness and a track record of self-guided learning or formal education in EDI.
• Established performance of building ROI-driven marketing campaigns by leading a results-driven marketing team within a highly visible well-known company with complex scope will be considered an asset.

Total Compensation Package

Expected Hiring Salary Range: The target salary range for this position is $209141 $248086 base plus performance-based incentives with the ability to progress up to $284992 based on demonstrated proficiency and individual performance. To ensure fair and equitable pay at SickKids Foundation placement on the salary range will be based on your years of experience skills and qualifications relevant to the role.

To help you lead in the fight for kids health and to support your health wellness and career growth in addition to competitive compensation we offer a comprehensive benefit package (includes a flex benefit plan) tuition reimbursement flexible work and generous annual paid time off options pension plan and birth parent/parental top up to name a few!

Position Status: Permanent Full-Time

Hours: Hybrid work model: minimum three days per week in-office (Tuesday - Thursday).

Available To: Internal and External Candidates

Available: Immediately; this posting is for an existing vacancy.

Date Posted:September 8 2026

Deadline:September 14 2026

Screening and interviews may begin prior to the posting close date. We encourage early applications.

How to apply: Please apply on-line by visiting our website:

Please note that automated tools including artificial intelligence may be used to support the pre-screening of applications as part of our recruitment process.

SickKids Foundation is committed to its people and the talents capabilities and perspectives they bring to our mission. We live that commitment by being open and accessible to all by valuing and respecting every individual and by equally supporting every employee. As an organization proud to have joined the BlackNorth Initiatives CEO pledge we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black Indigenous communities of colour people with disabilities 2SLGBTQIA community and all candidates who may contribute to the further diversification of the Foundations community.

Candidates who require accommodation during the recruitment process should contact the People & Culture team at:

#LI-LD1

Required Experience:

Exec