Vice President, Brand, Sponsorship, AI Marketing and Marcomm Automation

The Bell Brand and Marketing Communications team is at the forefront of driving Bells market leadership. Reporting to the Chief Brand Officer the Vice President Brand Sponsorship AI Marketing and Marcomm Automation will lead Bells transition to an AI-first marketing organization.

This executive will act as both a strategic leader and brand practitioner ensuring Bells brand promiseConnection is Everythingis consistently and meaningfully delivered across every customer interactions and will harness emerging AI automation and advanced marketing technologies to transform how we plan create and execute marketing driving both operational efficiency and breakthrough creative that strengthens brand equity.

• Act as both steward and practitioner of the Bell brand and Bells brand promiseConnection is Everything - ensuring it is expressed consistently and meaningfully across all marketing and customer experiences and activations.
• Embed brand principles into AI systems workflows and decision-making ensuring consistent high-quality brand expression at scale.

• Develop and execute comprehensive integrated marketing and communications strategies aligned to enterprise priorities growth objectives and Bells brand promise.
• Champion the Bell brand vision and value proposition ensuring clear and compelling differentiation across consumer and business segments.
• Lead integrated multi-channel campaigns across digital social content and experiential leveraging AI to maximize precision reach engagement and ROI.
• Partner cross-functionally with teams to shape and execute go-to-market strategies for platform launches and bundled offerings.
• Lead a best-in-class team to manage and leverage a robust sponsorship portfolio including the Canadian Olympic Committee Canadian Paralympic Committee Toronto Raptors Montreal Canadiens F1 Canadian Grand Prix Osheaga and Festival dete Quebec. This team also plans and executes large employee partner and customer hosting events.
• Ensure all strategies and campaigns are insight-driven brand-forward and connection-led delivering both commercial impact and meaningful customer engagement.

• Champion the end-to-end integration of AI agents and automation technologies to compress timelines from brief development through to execution and deployment.
• Redefine the marketing operating model enabling teams to focus on high-value strategic and creative work while AI scales execution.
• Partner with MarTech and Data teams to embed AI across the full marketing lifecycle ensuring seamless and scalable execution.

• Lead a high-performing team of media strategists and digital activation experts supporting multiple business units.
• Implement AI-driven measurement frameworks that directly tie marketing efforts to brand health customer engagement and business outcomes.
• Eliminate low-value reporting focusing on insight-driven performance management and actionable outcomes.

• Identify quantify and realize significant productivity gains by automating high-volume tasks and optimizing resource allocation.
• Oversee and optimize large-scale marketing budgets ensuring disciplined investment decisions that maximize both brand equity and commercial returns.

• Lead develop and inspire a high-performing team fostering a culture of innovation experimentation and continuous learning.
• Partner closely with internal stakeholders and external agencies to ensure alignment to enterprise strategy and a consistent brand narrative.
• Lead enterprise-wide transformation initiatives driving adoption capability building and sustained change across marketing and brand functions

• 15 years of progressive senior leadership experience in Marketing MarTech AdTech Brand Leadership or Digital Transformation at an enterprise level.
• Proven track record of integrating brand strategy with modern marketing technologies ensuring consistency and impact across complex multi-channel environments.
• Expertise in integrated marketing communications including campaign strategy media planning digital marketing and brand positioning
• Demonstrated ability to deliver measurable business outcomes through creative marketing strategies and data-driven insights.
• Exceptional executive communication and stakeholder management skills.
• Significant experience managing and optimizing multi-million-dollar marketing creative and media budgets.
• Bachelors degree in Marketing Communications Business or relevant field required; Masters degree or MBA preferred.
• Fluency in English and French (spoken and written) is a strong asset
• Deep expertise in AI Generative AI and automation technologies with demonstrated success deploying these capabilities within marketing ecosystems.
• Strong understanding of the full marketing lifecycle: strategy briefing creative development media planning/buying deployment and analytics.