Supervisor, Performance

The Performance Supervisor is a hands-on digital media specialist responsible for managing and optimizing Paid Search and Paid Social campaigns across a portfolio of clients. This role combines campaign strategy execution performance analysis optimization and client support to deliver measurable business outcomes.

As a key member of the performance media team the Performance Supervisor provides day-to-day guidance to junior team members contributes to strategic recommendations and helps ensure consistent campaign excellence across accounts.

Key Accountabilities

• Manage the day-to-day execution and optimization of integrated Paid Search and Paid Social campaigns across assigned client accounts.

• Support the development and implementation of performance media strategies aligned with client business objectives and KPIs.

• Execute campaigns across platforms including Google Ads Microsoft Advertising Search Ads 360 Meta TikTok Pinterest LinkedIn Reddit and Snap.

• Leverage AI-powered campaign solutions such as Performance Max Demand Gen Advantage and AI Max to drive performance and efficiency.

• Conduct account audits to identify optimization opportunities performance gaps and recommendations for campaign improvement.

• Monitor campaign performance budgets pacing and bidding strategies to ensure efficient delivery and achievement of client objectives.

• Analyze campaign and business data to generate actionable insights and strategic recommendations.

• Support measurement and attribution initiatives through the use of GA4 GTM Floodlight/CM360 Meta Conversions API and other tracking solutions.

• Assist in activating first-party and CRM data through privacy-compliant approaches including Customer Match and audience-based targeting solutions.

• Prepare and deliver reporting that clearly communicates performance results insights and optimization opportunities.

• Serve as a trusted day-to-day client contact building strong relationships through proactive communication and problem-solving.

• Collaborate closely with cross-functional teams including Analytics Strategy Client Services Finance and other specialty practices.

• Mentor and support Coordinators and Specialists by providing guidance coaching and best-practice sharing.

• Contribute to process improvements innovation initiatives and knowledge-sharing efforts across the performance media team.

• Stay informed on platform updates industry trends privacy changes and emerging technologies impacting performance marketing.

Qualifications

• Postsecondary degree or diploma in Marketing Advertising Business Media Communications or a related field.

• Minimum 5-7 years of experience in digital performance marketing either agency-side or client-side.

• Strong hands-on experience managing Paid Search campaigns across Google Ads Microsoft Advertising and SA360.

• Experience managing Paid Social campaigns across Meta TikTok LinkedIn Pinterest Reddit and Snap.

• Knowledge of AI-driven campaign products automation tools and advanced bidding strategies.

• Strong understanding of measurement tracking and attribution solutions including GA4 GTM Meta CAPI Floodlight and CM360.

• Experience leveraging first-party and CRM data within digital advertising platforms.

• Demonstrated ability to analyze complex datasets and translate findings into actionable recommendations.

• Strong client communication and presentation skills.

• Highly collaborative detail-oriented and solutions-focused.

• Demonstrates integrity accountability initiative and a growth mindset.

• Relevant platform certifications (Google Ads Google Analytics Meta Blueprint Microsoft Advertising etc.) are considered assets.