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Strategist

CMICA Critical Mass

Job Location:

Calgary - Canada

Yearly Salary: CAD 70000 - 75000

Posted: 29 September 2026 (10 hours ago)

Application Deadline: 27 December 2026

Vacancies: 1 Vacancy

Job Summary

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

As a Strategist at Critical Mass youll be a core contributing member to a strategic high-growth account partnering with creative media and account teams to help drive innovative high-impact work. With an understanding of marketing strategy technology trends and the b2b customer youll help the team shape strategic solutions that solve our clients biggest challenges during a critical period of growth and evolution.

Reporting directly to a senior member of the Strategy team youll play a critical role supporting the strategic direction and ongoing delivery of work across multiple business units and product offerings.

You Will:

Support strategic work across multiple workstreams adding strategic thinking and contributing insights paired with a bias for action and execution

Identify insights based on findings from other disciplines and sources prioritized for relevance and importance to help uncover opportunities for the team and client

Support and contribute to the development of strategic inputs and assets including messaging direction audience personas and ongoing research that helpsinform both client strategy and ongoing creative development

Dig into category trends competitor messaging and activities and evolving market dynamics to inform briefs and keep the broader team engaged and aligned

Identify emerging industry trends particularly in technology and AI with relevance to the clients brand positioning and customer engagement strategies

Contribute to strategic workshops and working sessions with large cross-functional client teams and internal agency stakeholders to align on strategy and creative direction

Enable the success of the strategy and account teams through continuous contribution to deeper understanding of the category landscape and context

Collaborate across disciplines (creative media marketing science research account and project management) to ensure high-quality strategic deliverables

Help the team adapt quickly to shifting priorities and emerging opportunities within a fast-moving highly competitive industry landscape

You Have:

Apost-secondary degree in Business with a focus on Marketing. Any additional emphasis on social sciences (psychology sociology orbehaviouraleconomics) is considered a strength.As an entry-level opportunity prior agency or strategy work experience or experience in B2B marketing is an asset

Understanding of or experience in one or more marketing disciplines (brand strategy digital marketing web/digital experience performance marketing or marketing analytics)

Analytical and critical thinking skills with a data-driven approach

An inherent interest in consumer trends across culture technology and media and their impact on brands

Curiosity about emerging technology particularly AI and how it intersects with marketing and brand strategy

A genuine commitment to continuous learning and self-development

Strong teamwork and collaboration skills with the ability to communicate and work effectively across distinct disciplines and personalities

Strong written and verbal communication skills with confidence presenting to groups

A proactive self-starting attitude balanced with a willingness to seek direction when needed

Excellent attention to detail and organizational skills with the ability to prioritize multiple concurrent projects with tight timelines

Confidential - Not for Public Consumption or Distribution

$70000-$75000 CAD

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice:

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About Company

CMICA Critical Mass

We are MRM. We connect tech, data, creative, and strategy to build enduring relationships that foster long-term growth. And we can help you do it too.

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