Sr. Manager, Commercial Insights & Analytics

Job Overview:

The Senior Manager Commercial Insights & Analytics is the strategic insights lead for the organization responsible for shaping how data consumer understanding and category intelligence inform commercial decisions across retail and foodservice in the U.S. and Canada.

This role sits at the intersection of commercial analytics consumer research and business strategy. It requires a strong proactive insights professional who can independently identify trends craft compelling retailer narratives and translate shopper and consumer learning into actionable recommendations that influence brand plans innovation strategy and commercial execution.

Essential Duties and responsibilities

• Lead the organizations commercial insights agenda providing a clear data-backed perspective on category consumer shopper and channel dynamics across U.S. and Canadian retail and foodservice markets.
• Identify emerging trends competitive risks distribution shifts promotional performance and whitespace opportunities translating findings into forward-looking business actions.
• Integrate consumer shopper syndicated retailer distributor and internal performance data into compelling narratives that shape brand customer assortment and innovation strategies.
• Develop insight-led retailer and distributor stories and fact-based recommendations that strengthen customer line reviews joint business planning and growth initiatives.
• Lead priority qualitative and quantitative research from business question and brief development through methodology selection agency management execution synthesis and strategic recommendation.
• Embed research findings and consumer learning into annual planning brand strategies and innovation pipelines to support informed commercial decisions.
• Manage enterprise data platforms vendor contracts budgets invoicing rate negotiations and partner relationships while ensuring access to reliable insights resources.
• Develop and enhance dashboards KPI reporting and shared metric definitions to improve visibility analytical rigour efficiency and cross-functional alignment.

Qualifications

• Bachelors degree in business marketing advertising communications or a related field with 8 years of progressive experience in CPG insights consumer research commercial analytics or marketing data management.
• CPG experience supporting retail and foodservice channels; U.S. and Canadian market experience is strongly preferred while category management and shopper insights experience are strong assets.
• Demonstrated ability to independently lead qualitative and quantitative research projects end-to-end including briefing and managing research agencies.
• Deep experience with syndicated retailer and vendor data platforms such as Circana/IRI NielsenIQ SupplyTrack 84.51 Scintilla Dunnhumby or similar tools.
• Strong analytical and marketing analytics capabilities including working with complex data sets testing hypotheses applying appropriate statistical methods and translating multiple sources into actionable recommendations.
• Strategic thinker with strong commercial acumen intellectual curiosity and the ability to proactively identify opportunities and quickly learn new programs tools and tactics.
• Confident storyteller with excellent written and verbal communication skills and the ability to influence cross-functional partners and customer-facing discussions.
• Collaborative people leader with strong project management diplomacy negotiation and conflict-resolution skills able to balance multiple priorities while maintaining attention to detail and quality.

Current employees please note: this position is referral bonus eligible! See our policy for more details.

Salary Transparency: High Liner Foods compensation offerings are founded in a pay-for-performance philosophy that recognizes individual and team performance. The typical hiring range for this position is from $110000 - $150000; the base pay is offered based on a variety of factors including geographical market location and may vary depending on job grading practices job-related knowledge skills experience and internal equity factors. As part of our total rewards offering employees may be eligible to participate in an annual incentive program subject to program eligibility requirements.

AI Disclosure: We use an AI-assisted note-taking tool during our conversations to help us stay fully present and engaged. If you are uncomfortable with this for any reason please let us know and we will turn it off. Please be assured that all applications are reviewed by a human and hiring decisions are made by our team based on a variety of factors including skills experience and overall fit for the role.

Vacancy Status: Current Replacement

Whats in it for you

Join High Liner Foods for a career where you shape your path backed by great benefits flexible work and a culture of diversity innovation and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

• Competitive Salary
• Heath dental & vision coverage
• Pay for performance incentives
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Supplemental Parental Leaves
• Disability Support
• Family friendly Flex policies & Summer hours
• Volunteer hours
• Learning and mentorship opportunities
• Safety focused work environment

About High Liner Foods

Founded in 1899 in Lunenburg Nova Scotia High Liner Foods has grown from a small salt fish company into a leading North American processor and marketer of value-added frozen seafood. Our trusted brands including High Liner Fisher Boy Mirabel Sea Cuisine & Co Mrs. Pauls Van de Kamps and Icelandic Seafood are enjoyed by families restaurants and institutions across Canada and the United States.

Guided by our purpose of Reimagining Seafood to Nourish Life we combine over a century of expertise with innovation consumer insight and responsible practices to deliver high-quality seafood people can trust.

At High Liner Foods we are a people-first organization. We invest in our employees through development opportunities collaborative teamwork and a culture where safety well-being and growth are priorities. Whether in our offices plants or distribution teams our people work together to deliver excellence and drive the future of seafood.

Our Values

Serve with Purpose We put our customers and consumers at the heart of everything we do creating quality products that help to nourish lives and foster connections that go beyond the plate.

Do the Right Thing We lead with integrity act responsibly and make choices that support our people our partners and our planet..

Innovate & Reimagine We challenge the norm embrace fresh ideas and turn innovation into impact.

All Hands on Deck

Ready to make waves with us Join High Liner Foods and help shape the future of seafood.

To learn more please visit our Career/LinkedIn/Indeed page

#HLSJ

Required Experience:

Manager