Sr. Manager, Brand Building & IMC Foodservice
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Job Summary
Position Title: Sr. Manager Brand Building & IMC - Foodservice
Position Type: Regular - Full-Time
Requisition ID:44302
- Lead the integrated planning process for Foodservice brands from campaign briefing through execution measurement and post-campaign learning.
- Develop and execute integrated marketing communications strategies for brand-equity-focused Foodservice brands including creative development media planning partnerships earned media and production.
- Guide product-focused Foodservice brands through the integrated marketing process ensuring alignment across budgets timelines deliverables and channels.
- Partner with brand teams to create clear inspiring and strategically grounded agency briefs that address consumer needs brand ambitions and business challenges.
- Collaborate with media agency partners to identify target audiences and develop data-driven full-funnel media strategies across paid owned and earned channels.
- Build strong relationships with internal stakeholders and external agency partners to deliver best-in-class marketing programs and maximize business impact.
- Influence and advise cross-functional teams including Brand Marketing Consumer Insights Shopper Marketing and agency partners through strategic recommendations and thought leadership.
- Drive executional excellence by managing timelines facilitating collaboration connecting integrated agency teams and ensuring successful campaign delivery.
- Develop and execute a campaign effectiveness learning agenda leveraging insights and measurement to improve future marketing performance.
- Educate teams on evolving marketing trends media best practices consumer behavior and Foodservice industry insights while fostering a culture of innovation curiosity and continuous improvement.
- Bachelors degree in Marketing Advertising Business or a related field required; MBA preferred.
- 7 years of marketing integrated marketing communications (IMC) or brand-building experience within the Consumer Packaged Goods (CPG) industry.
- Foodservice marketing experience preferred.
- Demonstrated experience leading internal and agency teams through full-funnel omni-channel marketing programs including paid media earned media social media experiential marketing partnerships creator/influencer programs shopper marketing and brand activations.
- Strong strategic thinking skills with the ability to balance big-picture vision and detailed execution.
- Proven track record translating consumer insights into impactful marketing strategies and business results.
- Exceptional relationship-building and influencing skills with the ability to engage cross-functional teams and external partners.
- High emotional intelligence self-awareness and leadership presence that fosters collaboration and positive team dynamics.
- Ability to adapt and thrive in fast-paced complex and ambiguous environments while maintaining accountability and focus on results.
- Strong project management and organizational skills with the ability to manage multiple priorities and deliver projects on schedule.
- Proficiency in Microsoft PowerPoint Excel and Word.
- Passion for consumer behavior food trends innovation and continuous learning.
Compensation Package:$107600.00 -$143500.00 . CAD annually Bonus Eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience skill set education and training and other organizational needs. This posting is for an existing vacancy.
Benefits: At McCain were on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do every day. We understand and appreciate that each persons needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical dental vision prescription drug) retirement savings benefits and leave support including medical family and bereavement. Well-being programsinclude vacation and holidays company-supported volunteering time and mental health resources. Coverages are aligned with applicable law and can vary by work level location and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us and were here to provide you with the necessary resourcesto support you in being your best self at work and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity resilience and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard torace religion color national origin sex age veteran status disability or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us you agree this will be handled in accordance with McCains Global Privacy Policyand Global Employee Privacy Policy as applicable. McCain leverages AI in the hiring process though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.
Job Family:Marketing
Location(s): CA - Canada : Ontario : Toronto
Company: McCain Foods (Canada)
Required Experience:
Manager
About Company
McCain Foods | Our purpose - 'Celebrating real connections through delicious, planet-friendly food'. We supply delicious frozen French fries, potato specialties, and appetizers to retail and foodservice customers around the globe.
