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Sr. Director, Connections Planning


Job Location:

Toronto - Canada

Yearly Salary: CAD 110000 - 120000
Posted: 3 September 2026 (12 days ago)
Application Deadline: 1 December 2026
Vacancies: 1 Vacancy

Job Summary

Agency:

UM

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Position Summary:

The Senior Director Connections Planning is an opportunity to oversee media strategy across a portfolio of leading brands on a tier 1 account as well as leading and inspiring a team of planning professionals. You must think strategically and work collaboratively to create recommendations that deliver on client strategic goals and business objectives.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience resulting in flawless media executions.

Responsibilities:

  • Lead360 degreestrategic thinking for overall media product encouraging executions that deliver exceptional results.

  • Ownership and responsibility for ensuring key client objectives met active participation in client business planning meetings.

  • Cultivate and strengthen client agency and media partner relationships at the senior level.

  • Lead and develop a direct relationship with the client to become a strategic partner with an in-depth understanding of their business.

  • Deliver inspiring motivating and persuasive presentations which bring creative ideas to life.

  • Pursue organic growth opportunities and participate as required in new business presentations.

  • Maintain industry relationships participate on committees and organizations; keep abreast of issues and developments and new media opportunities.

  • Proactively seek opportunities to improve processes methods systems and/or services to better serve the client and agency.

  • Lead and mentor a team of media professionals. Effectively communicate agency goals manage workloads provide ongoing performance feedback support professional developmentgoalsand inspire great results.

  • Produce and manage accurate billings and projections.

  • Act as a thought leader proactively bring forward client education and identify opportunities as appropriate.

  • Drive collaboration and communication across Specialty Business Units (SBUs) and peer groups to inspire great work.

  • Lead by example and play an active role in cultivating the culture of our organization.

  • Ensure delivery against mandate outlined in scope of work.

  • Ensure that all media plans meet client objectives with fully supported documentation and that they adhere to the agencys values and philosophies.

Qualifications:

  • Professional or educational background in Marketing and/or Advertising would give leverage to this application.

  • Executive level of related media advertisingbrandor marketing strategy/planning experience.

  • History of developing positive on-going business relationships focus on client service.

  • Previous experience managing a portfolio of clients or total ownership of one large complex account with multiple lines of business.

  • Proven experience delivering inspiring and persuasive presentations.

  • Solutions oriented and approaches obstacles with creativity and resolve.

  • Ability to manage complexity across multiple groupsclientsand interagency partners.

  • Active involvement in developing capabilities of direct report(s) and prioritizing and delegating work accordingly.

  • Ability to develop and foster strong relationships and partnerships internally and externally.

  • Demonstrated ability to effectively apply knowledge and insights gained from research and reporting resources to media planning.

  • Curiosity with a passion for continuous development.

  • Excellent communication skills (both written and verbal).

  • Independent thinker with highly developed organizational skills and solid attention to detail and accuracy.

  • Understanding of media research tools (e.g.Clear DecisionsVividata Neilson) and media software (e.g. Prisma).

  • Proficient in Microsoft Office Suite (WordExceland PowerPoint).

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary: $110000 - $120000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicants education experience knowledge skills and addition Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends half-day summer Fridays and meeting-free Friday afternoons year-round.

A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

The opportunity to contribute to our company culture by joining one of our many community-based employee groups such as Black Employee Network Girls on Fire Hispanic or Latinx Alliance Neuro Network Pan-Asian Network and Rainbow Lounge.

Initiative is an equal opportunity employer committed to providing equal employment opportunities to all employees and applicants without regard to race colour ethnicity gender age religion creed national origin sexual orientation gender identity marital status citizenship genetic information disability or any other basis prohibited by applicable federal provincial or municipal law. If you require an accommodation in any aspect of the selection process please reach out to

$110000 - $120000

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.


Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.


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