Specialist, Paid Media

(12-month contract)

The Paid Media Specialist plays a key role in developing and executing integrated media plans across all available digital platforms to support growth and achieve marketing objectives for the RCL banners in close collaboration with both internal and external partners.

Key Responsabilities

• Drive the development of media plans identifying highimpact placement and buying opportunities across all stages of the conversion funnel in collaboration with the digital media team.
• Execute and manage multichannel campaigns  Display Social SEM and Affiliate across all major media buying platforms (Google Ads Meta Business Manager DSPs Impact etc.) working closely with interactive strategists.
• Partner with RCLs marketing and ecommerce teams to develop and deploy media strategies including briefs audience segmentation creative coordination tagging and tracking.
• Lead Ad Operations (Ad Ops) by overseeing campaign setup and trafficking budget pacing ongoing optimizations and performance reporting.
• Analyze campaign performance in real time and postcampaign identifying optimization opportunities to achieve KPIs and evaluating overall results while providing insights to shape future strategies.
• Champion innovation and digital excellence internally by staying ahead of industry trends emerging ad tech and evolving best practices.
• Fuel RCLs omnichannel growth by contributing to media advancements in attribution personalization audience strategy and more.

Qualifications :

What Sets You Apart

• Bachelors degree in E-commerce Marketing or a related field.
• 2 years of hands-on experience in digital media buying.

Technical Competencies

• Proficiency with major media buying platforms: Google Ads Meta Business Manager and DSPs.
• Strong knowledge of Paid Search Display/Programmatic and Paid Social.
• Practical experience with Google Analytics (an asset).
• Bilingualism (French and English) required both spoken and written to collaborate with multiple internal teams and operate tools used in the role.

Core Competencies

• Excellent communication and presentation abilities.
• Ability to simplify and explain complex concepts to diverse stakeholders.
• Strong collaboration skills and comfort working in a fastpaced environment.

Additional Information :

What Sets Us Apart:

• Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-Being First: Access a comprehensive benefits program designed to take care of you.
• Flexible Time Off*: Paid leave sick days and vacation time to recharge and spend quality time with loved ones.
• Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons Reitmans and RW&CO.
• Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
• Growth opportunities*: Annual bonuses career advancement and tuition reimbursement to help you reach your professional goals.

*Certain conditions apply

Total rewards are aligned with your employment status offering different perks depending on whether youre full-time part-time or under contract.

Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse inclusive and accessible workplace where everyone belongs. If you are contacted for an employment opportunity please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidates experience.

The use of Artificial Intelligence may be used for candidate screening purposes.

We thank all applicants. Only selected candidates will be contacted.

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Remote Work :

No

Employment Type :

Full-time