Social Media Specialist (GTA)

Employee Type:

Become a changemaker with Islamic Relief Canada! Join our team and work towards our mission to mobilize Canadians to transform more lives around the world in the most trusted manner.

About the Department:

Join our dynamic Marketing Department where creativity meetspurpose. Our team is dedicated to crafting compelling campaigns and content that inspire and engage our community. We strive to amplify our mission drive donor engagement and create meaningful impact through innovative strategies and storytelling.

Job Purpose:

The Social Media Specialist(GTA)plays a key role insupportingthe Social Media Managerto drivethe content calendar execute digital priorities and createtimely engaging content that connects audiences to our work and impact.

This role combines creativity storytelling and digitalexpertise with a strong focus on trend-responsive content social-first photo and video production and on-the-ground coverage of events and activities across the GTA. The Specialist also contributes to data-informed content planning and ensures a consistent high-quality and brand-aligned presence acrossall oursocialmediaplatforms.

The ideal candidate is a strong communicator and creative thinker with asharpeye for detail a proactive approach to content creation and the ability to turn ideas moments and stories into compelling digital experiences.

Essential Duties & Responsibilities:

• Trend Monitoring & Creative Adaptation
  • Monitor emerging social media trends formats and platform updates on a daily basis.
  • Develop rapidturnaround content concepts based on relevant trends that align with Islamic Reliefs brand voice and campaign goals.
  • Test new formats and creative approaches with the Social Media team.
  • Maintain weekly trend summaries to guide content planning.

• Event & Staff Content Production
  • Capture highquality inoffice staff and eventbased content.
  • Film and photograph staff visitors and community engagements.
  • Support content coverage across GTA and other regions as needed.
  • Edit and produce reels TikToks carousels andshortformvideos.
  • Coordinate with internal teams to plan content needs for events and campaigns.
  • Maintain an organized library of photo/video assets.

• Data Reporting & Performance Insights
  • Compile weekly analytics dashboards and support the Social Media Manager with monthly reporting.
  • Track audience growth engagement patterns and content performance.
  • Use Hootsuite to pull platformspecific metrics compare weekoverweek changes andidentifyperformance trends.
  • Analyze reach impressions retention watchtime clickthrough rates and followerbehaviorsto inform content decisions.
  • Identifyhighperforming posts and recommend adjustments to improve results.
  • Maintain organized reporting systems for longterm trend analysis.

Qualifications:

• Completion of a three- to four-year post-secondary college or university program with a degree or diploma in Digital Marketing Communications Media Studies Graphic Design or related field.

Knowledge Skills & Attributes:

• Excellent written communication skills with the ability to craft clear concisebrandalignedcopy for captions comments and storytelling posts.

• Strong interpersonal communication skills with the ability to collaborate effectively across teams and respond to public inquiries professionally.

• Exceptional creative eye and attention to detail ensuringhighqualitycontent capture editing and visual consistency across platforms.

• Proficiencyin Canva andCapCut; Adobe Creative Cloud.

• Strong understanding of social media platforms trends and best practices.

• Ability to adapt trends intobrandappropriatecontent that aligns with IslamicReliefstone and messaging.

• Advanced Hootsuiteand datacompetency.

• Strong organizational skills for managing content libraries reporting systems and deadlines.

• Ability to work infastpacedenvironments and capture content in dynamic event settings.

• Ability to manage sensitive communication situations and escalate when needed.

• Ability to supportcrossdepartmentalrequests and ensure smooth delivery of content needs.

Other Requirements:

• Ability to workout of officehours including evenings or weekends during events.

• Comfort withonthegroundcontent capture including physical movement and outdoor environments.

Hybrid Work Policy:

This position follows a hybrid model and is expected to be in our Burlington head office a minimum of one day per week.

Commitment to Accessibility

Islamic Relief Canada is committed toprovidinginclusive employment opportunities. Accommodation requests are invited at all stages of IRC recruitment hiring and employment processes. We make every effort to provide reasonableaccommodationsin a timely manner. If you have any accommodation requests or questionsregardingthe hiring process contact us ator 1-.

Starting Salary: