Social Media Specialist

What does this role look like

Reporting to the Manager Strategic Communications & Creative the Social Media Specialist supports the Marketing and Communications department in helping NBCC pursue its mission vision and commitments.

What will you be doing

• Lead the development and execution of NBCCs social media strategy ensuring alignment with institutional priorities brand standards enrolment objectives and strategic communications goals.
• Create capture curate and publish engaging content across NBCCs official social media channels including written content photography mobile video stories reels contests and emerging content formats. Travel throughout New Brunswick to campuses events and community activities to identify compelling stories and create social-first content.
• Manage the social media content calendar coordinating the planning review approval and publishing of content across official social media channels.
• Foster engagement through community management and social listening responding to inquiries monitoring conversations escalating issues as appropriate and supporting issues management activities when required.
• Analyze performance data audience insights and digital trends to optimize content improve results and inform strategic decision-making.
• Serve as the Colleges subject matter expert on social media providing guidance best practices and strategic recommendations to departments and initiatives across NBCC.
• Build relationships with students staff alumni and community partners to identify and amplify authentic stories that support NBCCs brand and strategic priorities.

Education:

• Diploma or Degree in Marketing Communications Public Relations Journalism Digital Media or a related discipline.
• Minimum three (3) to five (5) years of relevant experience.
• Excellent written and oral communication skills.

Technical Skills:

• Proficiency with Microsoft Office.

• Demonstrated experience creating social media content including photography video and short-form content using mobile devices and content creation tools for multiple audiences and platforms.

• Experience using enterprise social media management and scheduling platforms.

• Strong understanding of social media platforms analytics audience engagement and content optimization.

• Demonstrated track record in prioritizing and time management with the ability to work on multiple projects with tight deadlines and competing priorities.

Professional Skills:

• Ability to work proactively independently and collaboratively in a team environment.
• A highly collaborative attitude focused on providing the best products and solutions for the team.
• Ability to make sound recommendations adapt quickly and respond effectively to changing priorities.

Candidates must clearly demonstrate how they meet these qualifications in their resume and portfolio.

Other combinations of education and experience may be considered as equivalent. Subject to competition response the minimum qualifications may be raised.

With six Campuses across the province New Brunswick Community College (NBCC) transforms lives and communities across New Brunswick and contributes to the social and economic prosperity of our province.

Why work with NBCC

• You want to make a difference. By working at NBCC you can support students in achieving their educational and career aspirations help meet the needs of employers and contribute to stronger communities across New Brunswick.

• You want to belong to something bigger. NBCC welcomes the individual experiences and perspectives of our learners our staff and our partners. We nurture a culture of belonging where everyone feels valued and has opportunities to add value. NBCC is an equal opportunity employer building a dynamic team that is representative of the communities and industries that we serve.

• Were one of the best places to work in Atlantic Canada. For ten years in a row we have been named one of Atlantic Canadas Top Employers because of our commitment to families community service and employee engagement. This includes paid time off to volunteer comprehensive benefits packages and professional development opportunities.

• A culture that is focused on nurturing a sense of belonging for all employees.
• A salary range of $53742 to $75114 annually.
• Become a member of the New Brunswick Public Service Pension Plan.
• Opportunities for professional development and training.
• NBCC supports the wellbeing of its employees. We provide free access to an Employee and Family Assistance Program (EFAP).
• Paid sick and vacation leave.
• Volunteer leave.
• Tuition Reimbursement Programs (Employee: Tuition Reimbursement Program AND Family: Tuition Reduction Benefit - Spouse and Children).

All applicants must be eligible to work in Canada at the time of application. This competition may be used to fill future vacancies at the same level.

The New Brunswick Community College (NBCC) is committed to being flexible in its operations and to the wellbeing of its employees. This includes considering reasonable requests for alternative work arrangements when feasible to meet the changing needs of the College and its order to ensure our student needs are met flexible work arrangements cannot extend beyond the New Brunswick border. NBCC employees must be living in a location that is a reasonable distance from one of our seven work locations around the Province.

We promote an equal opportunity work environment.

All interested candidates are invited to submit a detailed application with a resume online by October 7 2026. All applications will be acknowledged upon receipt.