Senior Vice President, Content & Social

The way people discover trust share and act on information is changing in real time. Culture moves faster. Platforms fragment faster. AI is reshaping how ideas are researched made distributed measured and optimized. Audiences expect brands and organizations to show up with relevance credibility speed and purpose. Not just more content.

ChangeMakers is looking for a Senior Vice President Content & Social to lead the next evolution of our Content & Social practice.

This is not a maintenance role. It is a builder role.

You will be responsible for defining what a forward-looking content and social practice looks like inside a modern AI-enabled advisory firm. You will lead a talented team across content strategy editorial social media community management platform strategy and creator-led storytelling while building the systems offerings standards and AI-enabled workflows that help our clients shape conversations influence audiences and drive measurable outcomes.

You will oversee and develop the current Content & Social team and partner closely with Client Leadership Creative Strategy Data & AI Digital Experience Paid Media and Growth to bring sharper thinking stronger integration and more modern delivery to clients.

The Opportunity

The current job description rightly frames this as a moment where storytelling is being rewritten by AI emerging formats creator ecosystems and cultural change. The next version of the role should go further. This leader must not only understand the future of content but also operationalize it.

That means building a practice that is:

Strategic: rooted in audience behaviour cultural intelligence platform dynamics reputation and measurable business outcomes.

Integrated: connecting earned owned paid social creator influencer community SEO/search analytics and AI-enabled content workflows.

AI-forward: using AI to increase speed insight personalization testing content intelligence and operational efficiency without compromising judgment originality ethics or trust.

Commercial: packaging repeatable offerings improving margin supporting new business and helping move the firm toward value-based and recurring models.

Human and culturally fluent: able to create work that has meaning earns attention and builds trust in moments of opportunity complexity and change.

What Youll Do:

Set the vision for the Content & Social practice

• Define and lead the future-facing vision roadmap and operating model for Content & Social at ChangeMakers.
• Identify the formats platforms behaviours technologies creator models and cultural shifts that will shape the next era of brand reputation advocacy and social impact storytelling.
• Build a practice that moves beyond just content production into content intelligence social influence audience growth community strategy and measurable impact.
• Translate ChangeMakers strengths in reputation marketing social impact health public affairs and corporate advisory into distinctive content and social offerings.
• Create a clear point of view on how Content & Social contributes to the firms broader Innovation agenda and to ChangeMakers ambition to become a mission-led AI-enabled firm.

Lead and grow the team

• Lead coach and develop a multidisciplinary team across content strategy social strategy editorial platform execution community management and campaign delivery.
• Create clarity around roles responsibilities standards decision rights and growth paths for the team.
• Raise the strategic and creative bar across briefs recommendations content plans editorial systems social programs and client deliverables.
• Build a culture of experimentation accountability inclusion curiosity and craft.
• Help the team evolve from platform execution to higher-value advisory strategic planning performance optimization and AI-enabled delivery.

Build an AI-enabled content and social operating model

• Champion responsible experimentation with generative AI agentic tools content intelligence social listening audience modelling personalization workflow automation and emerging creative technologies.
• Develop repeatable AI-enabled workflows for research insight synthesis content planning editorial development social listening community analysis reporting optimization and versioning.
• Work with Data & AI and Digital Experience to create approved methods prompts guardrails templates and tools that improve quality speed and margin.
• Ensure AI is used as an amplifier of human judgment creativity cultural fluency and strategic thinking. Not as a replacement for them.

Create integrated client solutions

• Partner with Client Leadership to shape content and social strategies that align with client business goals audience needs reputational context and measurable outcomes.
• Bring Content & Social into strategic conversations earlier not just at the execution stage.
• Build integrated programs across earned owned paid social influencer/creator email web search and community channels.
• Partner with Paid Media to connect organic and paid social strategy more effectively.
• Partner with Data & AI to make content strategy more insight-led predictive measurable and adaptive.
• Partner with Creative and Strategy to ensure content is not just frequent but distinctive useful resonant and strategically sharp.

Drive commercial growth

• Support new business organic growth and cross-practice opportunities by bringing a strong visible point of view on the future of content and social.
• Package repeatable offerings such as content audits social intelligence reports executive social programs creator strategy thought leadership engines AI-enabled editorial systems community management models social care playbooks reputation content systems and always-on content performance programs.
• Help evolve pricing models from hours and deliverables toward value outcomes subscriptions retainers and repeatable products where appropriate.
• Contribute to the firms Digital Content & Advisory Hub ambition which is intended to bring together earned paid social owned content AI analytics and related capabilities with defined roles workflows service offerings pilots and sales enablement.

Establish standards systems and measurement

• Create practice-wide standards for content strategy editorial quality social governance platform planning community management measurement accessibility and responsible AI use.
• Build scalable templates playbooks briefing models QA processes and reporting frameworks.
• Define what good looks like across content and social work strategically creatively operationally ethically and commercially.
• Measure the impact of content and social programs against outcomes such as awareness engagement quality reputation audience growth share of voice conversion trust advocacy client satisfaction efficiency and margin.
• Use performance data to improve content strategy continuously not just report after the fact.

Be a visible thought leader

• Represent ChangeMakers with a strong external perspective on the future of content social media AI creators trust reputation and digital influence.
• Publish speak advise and contribute to market conversations that position ChangeMakers as a category-defining firm.
• Help clients understand how AI platform shifts audience behaviour and cultural change are reshaping communications and marketing.

What You Bring:

• 10-15 years of senior experience in content social media editorial digital strategy integrated marketing communications publishing creator strategy or a related field.
• A proven track record leading teams through major shifts in how content is created distributed measured and monetized.
• Deep fluency in social platforms content ecosystems digital behaviour audience strategy creator/influencer models community management and emerging formats.
• Strong understanding of how AI is changing content and social workflows including research ideation drafting versioning personalization listening optimization reporting and creative production.
• Excellent editorial judgment and a high bar for quality clarity originality and audience relevance.
• Strong strategic instincts able to connect content and social activity to business reputation advocacy growth and impact outcomes.
• Experience leading multidisciplinary teams developing talent and creating clarity in complex or fast-changing environments.
• Commercial orientation with experience supporting new business shaping scopes improving margin packaging services and growing client relationships.
• Strong client presence with the confidence to advise senior leaders and the humility to collaborate deeply with colleagues.
• Comfort operating in ambiguity and building new capabilities while still delivering excellent work today.
• A bias toward experimentation learning and practical action.

Key Success Measures:

• Success in this role will be measured by the leaders ability to:
• Build and communicate a compelling future vision for Content & Social.
• Create a clearer operating model for the team.
• Improve integration with Data & AI Paid Media Digital Experience Creative Strategy Growth and Client Leadership.
• Increase the strategic value of Content & Social in client relationships.
• Develop AI-enabled workflows that improve speed quality consistency and margin.
• Package new offerings that support growth recurring revenue or value-based pricing.
• Improve team clarity confidence development and accountability.
• Deliver stronger measurable outcomes for clients.
• Establish ChangeMakers as a visible leader in modern content social intelligence and AI-enabled storytelling.

Reporting Relationship:

• This role reports to the Chief Innovation Officer and is a senior leader within the Innovation practice.

AI Use

We may use artificial intelligence (AI) tools to support our hiring toolsassistourhiring team but do not replace human judgment. Final hiring decisions areultimately madeby humans. If you would like more information about how your data is processed please contact us.

Our goal is to offer a role you love within a workplaceyoureproud to contribute to each day. To learn more about who we arevisit our careerspage.

About ChangeMakers

Transforming missions and markets.

Were a strategy and communications firm built for whats next. Whether navigating vision growth reputation or urgent change we help organizations see what others cant so they can lead boldly and thrive.

An equitableemployer

ChangeMakersis committed to advancing equity diversity and inclusion in all itsformsacommitment that enriches our company culture the ideas we generate and the quality of service we provide our clients. We strongly encourage applications from Indigenous communities racialized communities women persons with disabilities LGBTQ2S people and other historically marginalized groups.

If you require accommodation during the recruitment process we will work with you to meet your needsin accordance withhuman rights and accessibility legislation.

AtChangeMakers we understand that the ideal candidate may not meet every single requirement listed you have relevant experience and a strong interest in the role we encourage you to submit your welcome creative thinkers and people who bring diverse lived experiences to our team.

Required Experience:

Senior Exec