Senior Strategist, YouTube 1 Year Contract

Senior Strategist YouTube (1 Year Contract)Blue Ant Media is seeking a Senior Strategist to lead the strategy growth and revenue optimization of a segment of its YouTube channel portfolio. This role will oversee channel performance content strategy audience development and day-to-day operations with a focus on increasing revenue watch time engagement and overall brand Senior Strategist will manage and guide internal team members freelancers and cross-functional partners to ensure all content is optimized for platform performance aligned with brand priorities and contributing to annual business targets. This person will bring strong YouTube expertise strategic leadership analytical thinking and a proven ability to grow digital audiences and role will report into the Senior Director Digital and is a hybrid position requiring in-office attendance at our head office in Toronto for a minimum of three (3) days per anticipated salary range for this role is $70000 - $75000 per year with final compensation determined by experience and Responsibilities & DutiesLead the strategy and performance of a segment of Blue Ant Medias YouTube channels with a focus on revenue growth audience development watch time and brand awarenessOversee channel operations publishing calendars community management claims resolution and ownership conflictsManage and provide direction to the social editor freelancers and cross-functional partners supporting the channelsDevelop and execute content optimization strategies across titles descriptions keywords thumbnails playlists metadata and publishing frequencyUse YouTube Analytics SEO insights revenue data and audience trends to identify opportunities for growth and improved monetizationPrepare weekly and monthly performance reports highlighting audience engagement revenue performance risks opportunities and recommended optimizationsMonitor digital trends platform updates and competitive activity to ensure channels remain current and strategically positionedQualifications and ExperienceStrong understanding of YouTube strategy SEO metadata analytics monetization community management and platform best practicesExperience managing team members freelancers agencies or cross-functional partnersStrong analytical skills with the ability to turn performance data into clear insights and actionable recommendationsExcellent project management skills with the ability to oversee multiple channels priorities and deadlinesStrong editorial judgment and ability to guide content packaging including thumbnails titles and positioningKnowledge of social media best practices and digital technologiesWorking knowledge of creative tools is an asset