Senior SEO Consultant
Job Summary
Job Description:
As aSeniorSEOConsultant at Merkle you will lead SEO strategy across a portfolio of client accounts setting program direction owning complex audits and recommendations and translating search performance into business outcomes. This role is built for a senior individual contributor who can move comfortably between technical SEO content and on-page strategy AI-driven discovery performance measurement and client advisory. You will serve as a trusted SEO lead for assigned accounts helping clients understand what ishappening why it matters and what to do next.
Core Responsibilities
Lead SEO strategy across assigned accounts:Set SEO program direction prioritize workstreams and ensure recommendations connect to client business goals marketing priorities and measurable outcomes.
Serve as the day-to-day SEO lead:Build trusted relationships with client stakeholders understand their goals KPIsbusiness context priorities and decision-makingdynamics andtranslate SEO priorities into clear business-relevant action.
Own complex SEO audits and analyses:Independently diagnose performance opportunities across technical SEO content and on-page optimization AI Search visibility competitive landscape and site architecture.
Develop measurement frameworks:Define SEO reporting structures that connect organic visibility technical health content performance classic SERP visibility AI Overview presence LLM visibility and business outcomes.
Turn data into decisions:Analyze data from GSC GA4 crawl tools rank tracking log files AI visibility platforms and third-party tools toidentifypatterns explain performance shifts and prioritize action.
Create actionable recommendations:Translate findings into prioritized recommendations with clear impact effort dependencies confidence level and implementation guidance for client content and engineering teams.
Lead technical SEO workstreams:Guiderecommendations across crawl indexation rendering JavaScript SEO Core Web Vitals site architecture internal linking schema structured data migrations and re-platforming.
Advance content and AI Search visibility:Lead search intent mapping topical authority planning SERP feature analysis AI Overview evaluation LLM visibility analysisentityand brand authority recommendations and scalable on-page optimization frameworks.
Own delivery quality:Manage assigned SEO workstreams end-to-end including scopingwork planning QA stakeholder updates timeline management and on-time delivery.
Mentor and review junior work:Coach consultants and staff consultants on analysis planning data interpretation recommendation quality deliverable structure and client-ready communication.
Support account growth:Identifyorganic growth opportunities contribute SEOexpertiseto pitches RFPs renewals and SOW scoping and help shape work thatis clearly scoped valuable to clients andfeasiblefor the team todeliver.
Improve the SEO practice:Contribute to internal templates playbooks QA standards training materials AI-assisted workflows and process improvements that help the team deliver better work at scale.
WhatYoullBring
3-5 years of progressive SEO experience preferably in an agency consultancy or complex multi-stakeholder environment.
Strong technical SEO capability across crawl indexation rendering site architecture internal linking Core Web Vitals structured data migrations and JavaScript SEO.
Advancedcapability inSEO analysis and measurement including the ability to combine multiple data sources and translate findings into business-relevant recommendations.
Hands-on experience with tools such as Google Search Console GA4 Screaming FrogSitebulbAhrefsSEMRush enterprise crawlers rank tracking platformsDataStudio and AI visibility tracking platforms.
Ability to build clear persuasive client deliverables including audits executive summaries dashboards roadmaps and strategic recommendation decks.
Strong written verbal and presentation skills with the ability to adjust communication for executives marketers engineers content teams and internal stakeholders.
Experience leading client conversations answering questions in real time andexplaining and supportingrecommendations with evidence context and judgment.
Working knowledge of AI Search including AI Overviews LLM-powered discovery citation visibility entity authority and AI-assisted SEO workflows.
Strong project and workstream ownership including the ability to manage timelines flag risks early coordinate with PMs and cross-functional teams and keep stakeholders informed.
Comfort mentoringconsultants and staff consultantsand reviewing their work for analytical accuracy strategic clarity and client readiness.
Preferred / Bonus Experience
BigQuery SQL Python server log analysis API-based reporting or other scalable data workflows.
Experience with international SEO e-commerce SEO local SEO video/image SEO link building digital PR or SEO testing.
Experience contributing to sales materials SOWs RFPs renewals pitches or organic growth opportunities.
Experience developing reusable SEO templates processes playbooks training materials or productized service offerings.
Leadership & Ways of Working
You are proactive responsive and self-directed. Youreadily provide status/accountupdates risks or next steps.
You can manage multiple accounts or workstreams at once without losing quality context or follow-through.
You are comfortable with ambiguity and can turn broad client questions into structured analysis plans and practical recommendations.
You raise risks early propose paths forward and balance client needs with team capacity andscopeboundaries.
You help make the team better by sharing what you know improving how work gets done and creating space forconsultants and staff consultantsto grow.
At dentsu we believe great work happens when were connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices currently located in Chicago metro Detroit Los Angeles and New York City are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote depending on the role and business needs. Regardless of your work location we expect our employees to be flexible to meet the needs of our Company and clients which may include attendance in an office.
Theannualbase salary range for this position is $75000-$80000 .Placement within the salary rangeis based on a variety of factors including relevant experience knowledge skills and other factorspermittedby this position is eligible for discretionary incentive compensation.
Benefits available with this position include:
Medical vision and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexiblepaidtimeoff
At least 15paid holidays per year
Paid sickand safeleave and
Paid parentalleave.
Dentsu alsocomplieswithapplicable state and local lawsregardingemployee leave benefits including but not limited to providing time offpursuant tothe Colorado Healthy Families and Workplaces Actin accordance withits plans and more information regarding dentsu benefits please visit .
To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted fornextsteps.
#LI-MS3 #LI-Remote
Location:
VancouverBrand:
MerkleTime Type:
Full timeContract Type:
PermanentRequired Experience:
Senior IC
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.