Senior Performance Media Manager, Planning

Agency:

Critical Mass

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Critical Mass is hiring a Senior Media Manager Performance Planning to join our growing the Senior Media Manager Performance Planning youwillberesponsible forbuilding executing andoptimizingperformance-driven media plans across multiple client accounts. This role focuses on translating strategic direction into actionable media executions that drive measurable business results.

You will:
Build and manage multi-channel media plans across Search Social Programmatic Video and emerging channels

Translate strategic direction into detailed media recommendations and activation plans.

Support budget allocation forecasting and campaign structuring

Ensure plans align with audience insights and business KPIs

Monitor campaign performance andoptimize towardROAS CPA CAC and conversion goals.

Partner with activation teams to ensureaccuratesetup trafficking and execution

Identifyoptimization opportunities across targeting creative bidding and channel mix

Support testing initiatives and performance reporting

Manage day-to-day client communication and reporting needs

Present campaign updates and performance insights

Collaborate with Analysts Planners and Activation teams to ensure alignment

Support junior team members and contribute to best practices


You have:
47 years of media planning or performance marketing experience

Experience with digital platforms including Paid Search Paid Social and Programmatic

Understanding of performance KPIs such as ROAS CPA and conversion rate

Strong analytical and organizational skills

Experience in client-facing environments


What We Offer

Global maternity and parental leave

Competitive benefits packages

Vacation compassionate leave personal/sick days and flex days

Access to online services for families and new parents

Early Dismissal Fridays (off at 3:00 PM local time every Friday)

13 affinity groups

Internal learning and development programs

Enterprise-wide employee discounts
Toronto: $80000-$120000

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: Experience:

Manager