Senior Marketing Manager

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Brand & Communications

Management Level

Senior Manager

Job Description & Summary

At PwC our people in brand management marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. As a Senior Marketing Manager youll play a strategic and execution-focused role partnering closely with business stakeholders to develop and deliver integrated marketing plans that align to firm priorities and drive revenue growth.

Youll translate business objectives and market insights into compelling campaigns managing endtoend execution across digital content and client engagement channels and ensuring consistent highquality brand positioning. The role involves building strong stakeholder relationships collaborating across crossfunctional and matrix teams and overseeing campaign performance budgets and optimization to deliver measurable outcomes. Operating in a fastpaced environment youll balance multiple priorities while applying strong business acumen analytical thinking and leadership to innovate enhance client experiences and elevate PwCs presence in the market.

The Opportunity

As a Senior Marketing Manager unlock your potential and embrace the chance to drive meaningful outcomes thatll elevate your career. Your role will include but isnt limited to:

• Develops a deep understanding of priority business areas market themes and client issues to create compelling consistent narratives that address clients most critical concerns and support PwCs position in the market
• Understands and applies stakeholder business plans to develop and maintain marketing plans based on strategic goals priorities and objectives
• Manages key stakeholder relationships and expectations
• Works with a cross functional marketing and sales team to develop high quality marketing campaigns that raise awareness and PwCs position in the market
• Identifies and builds connected client journeys including defining target clients buyers and audience segmentation
• Oversees editorial calendar to ensure on-time delivery of quality deliverables
• Writing content for a variety of external communications online advertising and select internal communications
• Collaboratively develops campaign strategy and tactics to deliver on agreed upon metrics and key performance indicators (KPIs)
• Reviews past campaign performance & recommend improvements
• Liaises with external agencies and vendors including ad agencies and identifies areas to optimize campaigns and spend
• Monitors CRM and identifies opportunities to build campaigns that support all dimensions of the buyer journey
• Effectively manages and monitors marketing budgets aligning investment with strategic objectives to support efficient allocation of resources and measurable impact
• Planning and often managing event logistics including invitation development and distribution registration management seating plans event team liaison list management presentation development ROI metrics and other related support as needed

What Youll Bring

Your skills knowledge and experiences are what set you apart. Heres what we look for:

• Considerable relevant professional experience in digital marketing thought leadership and B2B marketing
• Working experience in developing strategic marketing plans and budgets
• Strong attention to detail self-starter and the ability to manage multiple projects simultaneously
• Experienced in a cross-functional matrix team setting and demonstrated strong leadership skills marketing and business acumen
• Function in a fast-paced environment manage multiple priorities and stakeholders track and deliver measurable outcomes and drive innovation to elevate the team
• Knowledge of Salesforce Marketing Cloud an asset
• An innovative problem solver comfortable proposing new ideas and solutions
• Proven background in quantitative and analytical skills
• Proven effectiveness working with virtual teams across different geographic areas

This position ensures continuity and upholds our standards of excellence following the departure of a valued team member.

The salary range for this position is $98000 - $148000. The posted salary range represents the expected hiring range for PwC locations in major city centres. Given our national recruiting approach ranges may vary for positions in other locations. At PwC Canada base salary is determined by your skills experience qualifications and work addition to base salary eligible employees may have opportunities to participate in variable incentive pay programs which are designed to reward individual and firm-wide achievements. We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation. During the hiring process our Talent Acquisition team will provide details about our comprehensive total rewards package.

Education (if blank degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank certifications not specified)

Required Skills

Optional Skills

Accepting Feedback Accepting Feedback Active Listening Analytical Thinking Bonus Program Design Business Development Business Opportunities Coaching and Feedback Communication Compensation Strategy Creativity CRM Software Customer Insight Customer Liaison Customer Needs Analysis Customer Retention Deal Management Embracing Change Emotional Regulation Empathy Inclusion Influence Intellectual Curiosity Lead Follow-Up Lead Management 28 more

Desired Languages (If blank desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship

No

Government Clearance Required

No

Job Posting End Date

Were committed to providing accommodation throughout the application interview and employment process. If you require accommodation to be at your best please let us know during the application process.

The use of artificial intelligence (AI) in recruiting is just getting started so we know you have questions about how and why we use it. At certain points during our recruiting process we rely on AI to improve your experience. This could be during resume review or curating personalized job recommendations asking you clarifying questions via a chatbot or during our interview scheduling to improve your experience. Our use of AI helps ensure we combat bias by evaluating candidates equally and fairly without seeing identity information such as your name or gender for example). AI also helps us better predict successful hires by reviewing all applicants for a role and the relationship between your skills experience and likely success at PwC Canada. While AI supports parts of our recruitment process final hiring decisions always involve human review. For more information about our use and protection of your data please refer to our Privacy Policy ( tenons à répondre à vos besoins tout au long du processus de demande demploi dentrevue et dembauche. Si vous avez besoin de mesures dadaptation pour être parfaitement à laise faites-le-nous savoir à létape de la demande demploi.

Lutilisation de lintelligence artificielle (IA) dans le domaine du recrutement en est à ses balbutiements. Nous savons que vous pourriez vous demander comment et pourquoi nous y avons recours. À certains stades de notre processus de recrutement nous comptons sur lIA pour améliorer votre expérience. Par exemple pendant lexamen du curriculum vitæ ou lélaboration dune liste de recommandations personnalisées un agent conversationnel pourrait vous demander des précisions ou fixer avec vous un rendez-vous pour lentrevue. LIA nous aide à mieux lutter contre les préjugés car lévaluation des candidats se fait de façon juste et équitable sans que les informations didentification comme le nom ou le sexe soient connues. Elle nous permet également de mieux repérer les bons candidats pour un poste et dévaluer le lien entre leurs compétences leur expérience et leurs chances de réussir chez PwC Canada. Bien que lIA facilite certaines étapes de notre processus de recrutement les décisions finales dembauche sont toujours prises par des personnes. Pour en savoir plus sur lutilisation et la protection de vos données personnelles consultez notre politique sur la protection des renseignements confidentiels ( Experience:

Manager