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Senior Marketing Manager Customer Engagement
Job Location:
Monthly Salary:
Posted:
10 October 2026 (16 days ago)
Posted:
Application Deadline:
7 January 2027
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Senior Marketing Manager - Customer Engagement
This role requires strong strategic thinking the ability to influence decision-making across multiple teams and a proven track record of delivering measurable marketing impact. The Manager will work closely with MarTech and Personalization Product Distribution Creative Analytics Customer Centricity and Technology teams to shape marketing plans oversee execution and ensure alignment with key business objectives. The successful candidate will continuously evaluate opportunities to leverage AI-driven insights content generation and workflow automation to improve marketing outcomes and member engagement.
What is in it for you:
Salaried: $50-55 per hour.
Incorporated Business Rate: $60-65 per hour.
16-month temporary job assignment
37.5-hour work week
Hybrid work with in-office days Tuesday to Thursday.
Responsibilities:
Lead the development of data-driven marketing strategies and integrated plans that support business goals.
Work closely with MarTech and Personalization Product Digital Experience Customer Centricity and Distribution teams providing strategic recommendations.
Develop and manage high-quality omni-channel marketing plans ensuring messaging consistency and brand alignment while delivering against KPIs and business outcomes.
Lead campaign planning timelines and prioritization across multiple initiatives and cross-functional teams.
Project manage multiple marketing programs concurrently ensuring milestones deliverables and expectations are met.
Guide internal and external creative teams (including agency partners) to develop innovative marketing concepts campaigns and digital assets.
Partner with measurement and insights teams to develop and maintain reporting frameworks that evaluate campaign performance identify optimization opportunities and measure business impact. Present results key insights and recommendations to senior stakeholders and cross-functional partners.
Identify opportunities to improve processes workflows and operational effectiveness within the marketing team leveraging Generative AI solutions.
What you will need to succeed:
Required qualifications
University or college degree in marketing communications media or related field.
8-10 years of marketing experience. Proven experience developing and leading digital marketing strategies and campaigns.
Strong understanding of digital media content strategy and online marketing best practices.
Strong analytical skills with the ability to measure and optimize campaigns using insights and data. Experience with A/B testing campaign optimization and performance metrics.
Exceptional writing and editing abilities with a talent for simplifying complex concepts into compelling marketing narratives.
Experience with MarTech tools (e.g. Salesforce Marketing Cloud Adobe Customer Data Platform Adobe Analytics Voice dashboards PowerBI).
Proficiency with Microsoft Office Suite (PowerPoint Word Excel Teams) and project management tools (e.g. Workfront Smartsheet).
Experience in Group Benefits healthcare or related industries is highly valued.
Why Recruit Action
Recruit Action (agency permit: AP-2504511) provides recruitment services through quality support and a personalized approach. As part of the screening process some applications may be reviewed using artificial intelligence tools. Only candidates who meet the hiring criteria will be contacted.
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