Senior Marketing Manager, ABM

Position Summary:

As a Senior Account-Based Marketing Manager you will lead Account-Based Experience (ABX) for Leagues key priority market driving engagement pipeline and revenue growth across our priority accounts in the region.

Reporting to the AVP Account-Based Experience and Strategy youll own ABX strategy and execution for your market. Youll partner closely with our growth organization to deeply understand market needs and priority accounts and translate those insights into account-based strategies and multi-touch ABX programs that engage and progress accounts across email paid direct mail events BD-led outreach and more. Youll build the playbook for how we go to market in the region.

This role blends strategic thinking account and market insight and operational excellence. Youll align sales business development and marketing around shared goals and ensure flawless execution from strategy through reporting.

In this role you will:

• Own the ABX strategy for your market developing the approach across key account tiers (1:1 1:few 1:many) aligning internal teams and orchestrating plays from strategy through execution.
• Partner with Demand Gen Content Product Marketing Sales and BD teams to build integrated ABX motions that connect content digital direct mail events and sales outreach into cohesive account experiences.
• Work with Sales and BD to identify target accounts understand business priorities and co-develop personalized engagement strategies.
• Develop detailed ABX campaign briefs and plays that articulate strategic focus audience insights core messaging direction key tactics and success metrics.
• Leverage Demandbase seller input and market insights to uncover engagement trends buying signals and account priorities then share those insights with Sales and BD to coordinate how each function activates against your plays.
• Collaborate with Demand Gen and Content teams to ensure copy creative and long-form content align with ABX briefs and reflect account or segment pain points demonstrating how League solves them.
• Work closely with Marketing Operations to ensure ABM tools data and integrations are optimized for performance tracking and reporting.
• Monitor and measure ABX program performance surfacing insights to drive continuous improvement.
• Present ABX plans progress and impact to Marketing and Sales leadership.
• Contribute to the evolution of Leagues ABX frameworks playbooks and best practices to scale success across the organization.

About you:

• Minimum of 8 years of experience leading and executing B2B account-based marketing strategies and integrated cross-functional programs that drive measurable pipeline and revenue impact.
• Strategic thinker with creativity curiosity and a data-driven mindset paired with exceptional attention to detail in execution.
• Able to connect the dots between product solutions value proposition and customer pain points and translate that into briefs and strategies that resonate.
• Learning mindset excited to build something new experiment and continuously improve how ABX is executed based on results and insights.
• Skilled in developing account research insights and segmentation strategies that inform targeted engagement.
• Excellent communicator and collaborator able to influence stakeholders and present results clearly to leadership.
• Highly organized project manager who thrives in a fast-paced multi-stakeholder environment.
• Strong working knowledge of Demandbase or similar ABM platforms able to uncover account insights activate intent signals and use data to inform programs.
• Experience using email marketing platforms and CRMs to deploy and report on ABX campaigns is a plus.
• Familiarity with the healthcare market and experience marketing into either the private or public sector is a strong plus.

Security-Related Responsibilities

• Compliance with Information Security Policies
• Ensure access management is performed in compliance with the employees role and responsibilities
• Responsibility and accountability for executing Leagues policies and procedures within the department/ team
• Notification of HR Legal Compliance & Security of any incidents breaches or policy violations

• You should receive a confirmation email after submitting your application.
• A recruiter (not a computer) reviews all applications at League.
• If we see alignment with Leagues needs a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.
• The final step is an offer which we hope you will accept!
• Prior to joining us we conduct reference and background checks. Additional checks could be required for US Candidates depending on the role you are exploring.