Senior Manager, Wealth Growth & Analytics

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Role Summary

The Senior Manager Wealth Growth & Analytics is accountable for revenue generation through analyticsled client acquisition lifecycle management lead optimization and campaign enablement across BMO Wealth Management.

Working in close partnership with business leaders this role translates data market insights and stakeholder input into clear strategies and actionable growth opportunities leading endtoend insight generation and translating performance insights into improved targeting strategies and program design. It also plays a key role in developing AIenabled insights and advancing datadriven capabilities.

The role develops robust tracking of campaign journey and channel performance enabling closedloop learning and continuous improvement in outcomes and is central to advancing Ambition 2030 priorities.

Strategy Insights & Growth

• Translate data client behaviour and market insights into prioritized growth strategies and opportunities.
• Define targeting approaches and client strategies across acquisition deepening retention and key lifecycle events.
• Convert insights into scalable programs use cases and business recommendations.
• Act as a trusted advisor to senior leaders on growth priorities and investment decisions.
• Advance autonomous data analytics and agentic insight generation capabilities

Analytics Measurement & Performance

• Develop and maintain robust tracking frameworks across campaigns journeys leads and channels.
• Define clear KPIs and measurement approaches linked to revenue and client outcomes.
• Conduct deepdive performance analysis to identify drivers gaps and optimization opportunities.
• Lead postcampaign and program reviews ensuring insights are applied to improve future outcomes.
• Drive closedloop learning to continuously refine targeting programs and strategies.
• Identify and lead initiatives to develop AIenabled insights that improve understanding of client behaviour and support better decision making.

Lead Strategy & Program Design and Execution

• Own and evolve the Wealthwide lead and targeting strategy aligned to priority segments and One Client objectives.
• Partner with business and execution teams to design effective lead programs and client journeys.
• Enable testandlearn approaches (e.g. segmentation experimentation) to improve program effectiveness.
• Ensure all programs are built with clear measurement and feedback loops.
• Build and advance automation and agentic capabilities to improve execution speed and scalability

Campaign & Journey Optimization

• Provide insights to improve campaign and client journey effectiveness across channels.
• Identify opportunities to enhance relevance timing segmentation and channel mix.
• Partner with execution teams to ensure performance insights inform ongoing optimization.

Analytics & Data Leadership

• Lead development of analytics reporting and visualization capabilities to support decision making.
• Integrate data across sources to enable a holistic view of client and business performance.
• Ensure data quality governance and validation standards are maintained.
• Enable selfserve insights and tools for business stakeholders.

Stakeholder & CrossLOB Partnership

• Act as a thought partner to business stakeholders on growth and lifecycle strategy.
• Collaborate closely with cross-functional teams to deliver seamless endtoend client experiences.
• Present insights recommendations campaign performance and lifecycle outcomes to senior leadership and executive forums.
• Ensure stakeholders have clear visibility into campaign plans performance outcomes client experience and growth opportunities.

People & Capability Leadership

• Lead and develop a team focused on strategy insights and analytics excellence.
• Build capabilities in translating analytics into business impact.
• Drive standardization of tools frameworks and best practices.
• Ensure strong governance risk management documentation and audit readiness.
• Foster a culture of ownership curiosity and continuous improvement rolemodelling expected behaviours.

Qualifications

• 8 years in analytics strategy or datadriven decisioning.
• Proven ability to translate analytics into strategies and measurable business outcomes.
• Strong experience with data analysis and visualization tools (SQL SAS Python Tableau Power BI).
• Understanding of AI and agentic applications and their potential use in analytics and decisioning is preferred.
• Experience in campaign measurement lead strategy and lifecycle analytics.
• Familiarity with CRM platforms (e.g. Salesforce) and data environments (AWS preferred).
• Strong stakeholder management and executive communication skills.
• Understanding of Wealth Management client dynamics and growth drivers.
• Demonstrated people leadership and delivery ownership.
• Comfortable operating in complex fastmoving environments.
• Expertlevel skills in senior leadership communication stakeholder influence and crossfunctional collaboration.
• Verbal & written communication skills - In-depth / Expert.
• Analytical and problem-solving skills - In-depth / Expert.
• Collaboration & team skills; with a focus on cross-group collaboration - In-depth / Expert.
• Able to manage ambiguity.
• Data driven decision making - In-depth / Expert.
• Demonstrated people leadership delivery ownership and enterprise mindset.

The above represents BMO Financial Groups pay range and type.

Salaries will vary based on factors such as location skills experience education and qualifications for the role and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles the salary listed above represents BMO Financial Groups expected target for the first year in this position.

BMO Financial Groups total compensation package will vary based on the pay type of the position and may include performance-based incentives discretionary bonuses as well as other perks and rewards. BMO also offers health insurance tuition reimbursement accident and life insurance and retirement savings plans. To view more details of our benefits please visit: Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting positive change for our customers our communities and our people. By working together innovating and pushing boundaries we transform lives and businesses and power economic growth around the world.

As a member of the BMO team you are valued respected and heard and you have more ways to grow and make an impact. We strive to help you make an impact from day one for yourself and our customers. Well support you with the tools and resources you need to reach new milestones as you help our customers reach theirs. From in-depth training and coaching to manager support and network-building opportunities well help you gain valuable experience and broaden your skillset.

To find out more visit us at is committed to an inclusive equitable and accessible workplace. By learning from each others differences we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO directly or indirectly will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid written and fully executed agency agreement contract for service to submit resumes.