Senior Manager, Take to Market Tangerine

Requisition ID: 270928

At Tangerinewereredefining banking. As Canadas leading digital bank we thrive on innovation agility and bold thinking tackling every challenge head-on with leading technology and the unstoppable power of collaboration.

Our client-obsessed teams deliver flexible accessible banking solutions breakthrough products and award-winning service. Beyond bankingwerecommitted to making an impact in the communities we serve and across our organization. We foster a culture built on integrity inclusion and fearless ambition where diverse perspectives are valued and people are empowered to do their best work.

Are you ready to disrupt the status quo Do you crave challenges that push boundaries Ifyourea high performer looking to accelerate your career and reimagine the banking landscape this is your moment.

Letsshape the future of banking together!

What you will be doing:

Drive sustained and profitable revenue growth through the planning development and delivery of acquisition and customer engagement marketing programs for Tangerine. As a member of the Take-to-Market practice (within Tangerine) drives full-funnel marketing programs and delivery of benefit-led campaigns that enable Tangerine Bank to achieve its strategic objectives.

Is this role right for you In this role you will:

• Marketing Program Development:
  • With Director sets and refines annual and quarterly marketing plans for assigned portfolio.
  • Collaborates closely with Marketings delivery groups to plan and execute customer driven action plans and marketing programs.
  • Monitors consumer sentiment market conditions competitive activity and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
  • Collaborates with various cross-functional groups to plan and execute Bank-wide level action plans and marketing programs.
  • Accountable for a customer-centric team (direct and/or indirect) that acquires analyzes and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
  • Contributes in plans and briefs a deep understanding of Bank-wide and business partner needs ensuring full buy-in (agreement) and participation of multiple business channel and marketing partners in a highly matrixed environment.
    
    
• Campaign Delivery leadership:
  • Ensures squads have an efficient and effective central point to build-out campaign calendars (including media mix) and set individual program workback schedules.
  • Collaborates with groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
  • Responsible for providing insight on budget management and coordination with partners for budget revisions.
  • Contributes to development and deployment of creative assets agnostic of media channel and across all touchpoints acting as squads main point of contact for creative and media agencies. Some of the creative channels include: TV/video; display; social; web; email; SOL/authenticated; content; radio; activations/stunts; public relations and more.
  • Leads building a high-performance culture that is centered on effective collaboration with business partners Client Strategy delivery teams Marketing Performance Management and Marketing Media
  • Strategy to build performance-oriented campaign plan summaries debriefs and enhancements.
  • Champions proper usage of the Tangerine brand in Canada in full compliance with global brand guidelines and Tangerines visual identity continuum.
    
    
• Talent leadership:
  • Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships systems and knowledge.
  • Champions a high-performance environment and demonstrates a commitment to Tangerines values. Delivers results in accordance to Tangerine behavioural competencies. Creates an inclusive team culture and an environment where team members hear share and appreciate diverse perspectives.
  • Directs day-to-day activities in a manner consistent with the Banks risk culture and the relevant risk appetite statement and limits. Communicates and models the Banks risk culture and risk appetite statement throughout their teams.
  • Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Tangerines Values its Code of Conduct and the Global SalesPrinciples while ensuring the adequacy adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational compliance AML/ATF/sanctions and conduct risk.
  • Builds a high-performance environment and implements a people strategy that attracts retains develops and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team.
    
    
• Other
  • Championing a client- obsessed culture
  • Leveraging a growth mindset embracing learning and continuous improvement
  • Contributing to a dynamic workplace fostering trust integrity and inclusion
  • Removing obstacles to drive momentum across teams
  • Leading a high performing team through times of change
  • Supporting teams through transformation activities

Do you have the skills that will enable you to succeed in this role Wed love to work with you if you have:

• Minimum 5-7 years of relevant marketing or account management agency experience with a mix of experience in mass advertising (above the line) digital and targeted channels.
• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs
• Deep knowledge of the marketing tech stack
• Authentic decisive resilient highly collaborative and results-oriented
• Experience managing a team is an asset
• Comfort and confidence adapting to new tools and ways of working
• AI fluency
• A craving to contribute to a high-performing team
• Ability to drive results in periods of change
• Track record of fostering an inclusive culture
  
  

Whats in it for you

• You will be part of a diverse inclusive and purpose driven community of client- obsessed innovators who move fast push boundaries and celebrate big together.
• We are creating something game changing and you get to make your mark on it.
• You will have access to thousands of online and in person learning experiences at your fingertips to elevate your career and accelerate your development.
• From competitive benefits to programs that support your wellbeing and financial goals- we invest in you today and in your future.*
  
  

*Tangerine employees participate in Scotiabanks pension & benefits programs (available to permanent employees)

Location(s): Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process please let our Recruitment team know.