Senior Manager, Lifecycle Marketing

SurveyMonkey is the worlds most popular platform for surveys and forms built for businessloved by users. We combine powerful capabilities with intuitive design effectively serving every use case from customer experience to employee engagement market research to payment and registration forms. With built-in research expertise and AI-powered technology its like having a team of expert researchers at your fingertips.

Trusted by millionsfrom startups to Fortune 500 companiesSurveyMonkey helps teams gather insights and information that inspire better decisions create experiences people love and drive business growth. Discover how at .

What were looking for

Our Lifecycle Marketing team owns how customers experience SurveyMonkey after they sign up.

Were looking for a senior Lifecycle Marketing leader to drive customer success from first activation through renewal and expansion by owning the teams strategy and day-to-day operations. Youll bring deep hands-on expertise in the email channel we run our lifecycle programs on Iterable with HubSpot supporting prospect-facing engagement and set a cohesive strategy across activation retention and expansion. As a leader you will coach each owners craft and partner closely with peer managers in Customer Advocacy and Customer Education to represent a cohesive shared view of the customer journey. This role reports to the Director of Product and Lifecycle Marketing and manages the individual contributors who own Email Marketing and Customer Marketing.

What youll be working on

• Set the strategy and operating cadence for Lifecycle Marketing aligning Email Marketing and Customer Marketing around a shared view of the customer journey and shared KPIs.

• Manage coach and develop the individual contributors who own Email Marketing and Customer Marketing including their goal-setting prioritization and career growth.

• Own our email channel strategy in Iterable segmentation personalization and a testing roadmap that raises the bar across every program the team ships partnering with Marketing Operations who handle build send and deliverability.

• Guide customer marketing programs (renewal expansion cross-sell) that drive deeper individual and team usage and investment across core and portfolio products.

• Partner closely with the peer leaders of Customer Advocacy and Customer Education so testimonials reviews and educational content flow into lifecycle programs and lifecycle moments feed advocacy and education in return.

• Report on lifecycle performance to senior leadership connecting program-level metrics to activation retention and expansion outcomes.

• Partner with Product Marketing Operations Data Sales and Customer Success to align lifecycle programs with product changes commercial motions and account health signals.

• Leverage AI where it makes sense to scale up and reach more people while exerting strong editorial judgment and human-centered program development.

Wed love to hear from people with

• 8 years in lifecycle CRM or email marketing including 3 years directly managing individual-contributor marketers ideally in SaaS.

• Deep hands-on strategic experience with Iterable or a comparable ESP (e.g. Braze Salesforce Marketing Cloud Marketo) including experience running segmentation personalization and testing. Were looking for real ownership of what drives channel performance even when a marketing ops team owns build and send.

• A track record leading or closely partnering with customer marketing programs (renewal upsell cross-sell) tied to measurable revenue outcomes.

• A record of translating program and cohort data into a clear prioritized lifecycle strategy for senior stakeholders.

• Experience partnering cross-functionally with peer teams like Customer Advocacy and Customer Education plus Product Data Sales and Customer Success to ship aligned customer communications.

• Bonus: familiarity with HubSpot (we use it for prospect-facing engagement).

The base pay provided for this position ranges from CAD $129200.00/year - $152000.00/year depending on the geographic market and assuming a full-time schedule. Actual base pay is based on a number of factors including market location job-related knowledge education or training skills and experience.

Bonuses may also be offered as part of the total compensation package in addition to a competitive benefits package including medical dental vision life and disability insurance; RRSP matching; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.

This opening is for an existing vacancy.

SurveyMonkey believes in-person collaboration is valuable for building relationships fostering community and enhancing our speed and execution in problem-solving and decision-making. As such you will be required to work from our Ottawa office up to 1 day per week.

#LI-Hybrid

Why SurveyMonkey Were glad you asked

At SurveyMonkey curiosity powers everything we do. Were a global company where people from all backgrounds can make an impact build meaningful connections and grow their careers. Our teams work in a flexible hybrid environment with thoughtfully designed offices and programs like the CHOICE Fund to help employees thrive in work and life.

Weve been trusted by organizations for over 25 years and were just getting started. Our milestones include celebrating a quarter-century of curiosity with 25 acts of giving opening new hubs in Costa Rica and India crossing the threshold of 100 billion questions answered and earning recognition as one of the Most Inspiring Workplaces across North America and Asia.

We live our company valueslike championing inclusion and making it happenby embedding them into how we hire collaborate and grow. They help shape everything from our culture to our business decisions. Come join us and see where your curiosity can take you.

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity innovation and the success of our business. We do not discriminate on the basis of race religion color national origin gender sexual orientation gender identity or expression age marital status veteran status disability status pregnancy parental status genetic information political affiliation or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

Your data

For more information on how SurveyMonkey (including its subsidiary and affiliated companies) processes your personal data as a job candidate or applicant please see our Global Applicant and Candidate Data Privacy Notice. Please note that we may use artificial intelligence (AI) tools to support parts of the hiring process such as sourcing candidates reviewing applications analyzing resumes or summarizing interviews. These tools assist our recruitment team but do not replace human judgment.

Required Experience:

Senior Manager