Senior Manager, Integrated Marketing

About the Role 

As a strategic individual contributor youll own marketing strategy for a portfolio of approved growth opportunities that evolves with business priorities. Youll translate those priorities into audience strategies campaign briefs messaging and investment recommendations. 

Youll guide delivery through shared campaign management content and creative marketing operations paid media events and Product Marketing resources. 

What Youll Do 

• Develop integrated marketing strategies that define target audiences customer needs relevant solutions engagement approaches and measures of success. 

• Partner with Sales Customer Success Product Product Marketing and business leaders to assess opportunities within approved priority areas. Recommend program priorities investments and resource allocation to the North America Marketing Leader. 

• Create campaign briefs and narratives using customer insight market intelligence competitive context and demonstrated use -develop messaging with Product and Product Marketing including when positioning is incomplete. 

• Guide cross-functional planning and delivery aligning shared teams on scope responsibilities timing and dependencies. 

• Develop budget recommendations and track program spending making tradeoffs clear when needs exceed available resources. 

• Evaluate performance with campaign and channel partners and recommend what to improve expand or stop. 

• Apply AI tools to research messaging development and analysis evaluating outputs for accuracy relevance and quality. 

What Success Looks Like 

Priority opportunities translate into focused programs that generate qualified demand and contribute to pipeline. Investment recommendations help the North America Marketing Leader direct resources toward the strongest opportunities informed by performance and available capacity. 

Qualifications :

What Youll Bring 

• Bachelors degree in Marketing Business Communications or a related field or equivalent practical experience. 

• Progressive B2B marketing experience typically gained over 7 years including ownership of integrated strategies and programs tied to commercial objectives. 

• Ability to translate broad business opportunities and incomplete inputs into focused audience strategies credible messaging and actionable campaign briefs. 

• Experience leading complex cross-functional initiatives and influencing senior stakeholders without direct reporting authority. 

• Strong commercial and analytical judgment including experience using CRM and marketing performance information to inform investment decisions. 

• Experience planning and tracking marketing budgets. 

• Practical experience applying AI tools to marketing work and assessing the reliability of their outputs. 

• Strong communication and stakeholder-management skills. 

Preferred Experience 

• Working with email marketing and marketing automation platforms such as Marketo Microsoft Dynamics (MSD) or Pardot. 

• Using CRM platforms such as Microsoft Dynamics or Salesforce. 

• Leading programs through shared marketing resources in a matrixed organization. 

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process including résumé screening candidate assessments interview scheduling job matching communication support and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQs principles of fairness transparency human oversight and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions require accommodations or wish to request human review were permitted by law please contact your local HR representative. For more information please visit NIQs AI Safety Policies and Guiding Principles: NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

At NIQ we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information marital status veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion please visit the  Work :

Yes

Employment Type :

Full-time