Senior Manager, Integrated Campaigns & Performance Marketing

We are looking for a Senior Manager Integrated Campaigns & Performance Marketing to lead the
planning execution and operational excellence of Ventions integrated marketing campaigns and
demand generation initiatives. This role sits at the intersection of Growth Product Marketing
Brand Sales and RevOps and is responsible for transforming strategic priorities into coordinated
high-impact programs that drive pipeline revenue and customer engagement.

Reporting to the Director of Growth this leader will oversee campaign execution across multiple
channels and manage a team responsible for campaign planning and execution. The ideal
candidate is highly organized data-driven collaborative and passionate about operational
excellence team development and delivering measurable business results.

This role combines campaign leadership performance marketing expertise people management
and cross-functional program execution to accelerate growth and improve marketing effectiveness
across the organization.

Key Responsibilities
Campaign Planning & Execution
Own the end-to-end campaign planning process across product launches demand
generation initiatives ABM programs content syndication paid campaign and strategic
growth initiatives.
Build and maintain quarterly campaign roadmaps aligned with company growth objectives
and revenue targets.
Ensure campaigns are launched on time within budget and according to agreed-upon
priorities.
Drive cross-functional alignment between Growth Product Marketing Sales Brand
Content and RevOps teams.
Establish campaign governance planning processes and operational best practices.
Develop integrated go-to-market plans that align product positioning audience targeting
channel activation and sales enablement efforts.
Ensure campaign execution remains consistent across all channels and regions.

Performance Marketing & Demand Generation
Own the strategic planning of paid media programs across search social display
retargeting content syndication and emerging channels in partnership with the Campaign
Manager.
Collaborate with the Director of Growth and cross-functional marketing leaders to develop quarterly and annual demand generation strategies aligned with pipeline and revenue
objectives.
Oversee media budget allocation and investment decisions to maximize pipeline
generation customer acquisition and return on marketing investment.
Ensure campaign strategies are grounded in performance data audience insights and
business priorities.
Lead ongoing optimization efforts across channels conversion paths and landing page
performance.
Collaborate with Marketing Operations and Analytics teams to improve attribution
reporting increase conversion lead scoring and campaign measurement frameworks.
Drive experimentation and testing programs to uncover new acquisition opportunities and
improve marketing efficiency.
Develop recommendations for channel mix budget allocation and growth investments
based on performance trends and business objectives.

Team Leadership
Lead and mentor the Campaign Managers.
Establish clear objectives performance expectations and development plans for direct
reports.
Foster a culture of accountability operational excellence experimentation and continuous
improvement.
Support resource planning and workload management across the campaign team.
Ensure the team maintains a strong balance between campaign execution innovation and
performance outcomes.
Support hiring onboarding and future scaling of the campaign and demand generation
function.

Cross-Functional Program Management
Act as the central coordinator for major go-to-market initiatives.
Identify dependencies risks and bottlenecks and proactively drive resolutions.
Ensure campaign deliverables messaging assets and channel activations remain aligned
throughout execution.
Maintain visibility into campaign priorities timelines and business impact across the
organization.

Measurement & Optimization
Partner with Marketing Operations and Analytics teams to establish campaign KPIs and
reporting frameworks.
Own campaign and channel performance reviews including pipeline contribution
conversion rates CPA ROI and revenue influence.
Present performance insights recommendations and growth opportunities to senior
leadership.
Lead quarterly business reviews focused on campaign effectiveness investment
efficiency and future growth opportunities.
Lead campaign retrospectives and document learnings and best practices.
Process & Operational Excellence
Develop scalable workflows and operating models that improve campaign delivery speed
and quality.
Optimize project management processes campaign calendars and cross-functional
collaboration mechanisms.
Drive consistency in campaign documentation reporting and communication.
Improve campaign intake prioritization approval and launch processes.

Qualifications :

7 years of experience in B2B marketing demand generation performance marketing
campaign management integrated marketing or related fields.
2 years of people management experience leading high-performing marketing teams.
Proven experience developing and executing multi-channel demand generation and
integrated marketing campaigns.
Strong understanding of performance marketing across paid search paid social display
retargeting content syndication and account-based marketing (ABM).
Demonstrated ability to manage marketing budgets optimize investments and drive
measurable pipeline and revenue outcomes.
Strong analytical mindset with experience leveraging data to make business and
investment decisions.
Experience building reporting frameworks performance dashboards forecasts and
campaign measurement strategies.
Excellent project management communication stakeholder management and
organizational skills.
Ability to thrive in a fast-paced high-growth environment with competing priorities.

Preferred
Experience in B2B or related industries.
Experience managing both performance marketing and ABM programs.
Hands-on experience with Salesforce HubSpot and Asana
Experience managing annual media budgets and forecasting pipeline performance.
Familiarity with attribution modeling lead scoring and marketing operations best practices.

Additional Information :

What We Offer

• Career pathing: Real opportunities to grow through personalized development plans bi-annual employee reviews and mentorship program 
• Professional development: Continuous training in performance management inclusive leadership leadership operating model team building and giving/receiving feedback
• Gender diversity & inclusion: Pay equity reviews inclusive policies and a Womens Employee Resource Group offering networking mentorship and quarterly learning sessions.
• Hybrid work: Enjoy flexibility with our hybrid model allowing you to work from home on select days.
• Community engagement: Two paid volunteering days per year to give back to causes you care about.
• Central location: Regular team gatherings and a collaborative office space in the heart of Montreal surrounded by cafés and restaurants.
• Team events: All year round employee events including annual kick-off employee summit quarterly happy hours and department events.
• Comprehensive benefits: A complete group benefits plan for you and your family that start day one.

What to Expect in Your Interview

• Initial Call
• Meet the Team
• Case or take-home interview
• Decision & Offer

Were committed to making every step of the process inclusive and accessible. If you require accommodations at any stage please let us know well ensure you have what you need to succeed.

Professional Growth & Development

Vention believes strongly in promotion from within. For this reason we structured a comprehensive professional development program that elevate high-performing individuals who deeply understand the inner workings of Vention. This program encompasses:

• In-house coaching program with former industry executives working with small cohort of emerging leaders
• Quarterly management training on topics ranging from Giving & Receiving Feedback to Building high-performing teams to Developing your own Leadership model
• Quarterly World-Class Speaker Series featuring industry leaders sharing their perspective and lessons learned as they build their function and business
• Dedicated professional development channels sponsored by the Executive team to foster continuous professional learning
• Book allocation program to further your knowledge in your domain of expertise or any business leadership topics

Diversity Inclusion & Belonging at Vention

When you join Vention you join a team of professionals with diverse experiences backgrounds and perspectives. Together were building a workplace where everyone belongs feels valued and can achieve extraordinary results.

We celebrate differences in ideas in experiences and in people. Our initiatives in gender equity career growth and leadership development are designed to create real opportunities for everyone to thrive.

Ventions culture

Vention is an uplifting environment for high achievers. Thinking that Ventions culture would keep you energized See our full culture guide here.

Remote Work :

No

Employment Type :

Full-time